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Click-Through Rate: What It Means for Effective PPC Ads

Click-Through Rate: What It Means for Effective PPC Ads

by Melissa Harmon | Oct 29, 2021 | Marketing

To ensure the effectiveness of an ad, marketers check different business metrics, including the click-through rate or CTR. CTR is a good indicator of how well a pay-per-click ad brings traffic to a brand’s landing pages. Generally, a high click-through rate indicates...

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