A few years ago I was new to blogging and knew nothing about its promotion. Although I had more experience in being a CEO rather than SEO, I had to learn more about SEO algorithms and the best SEO rankings tools to improve blog traffic.

Nevertheless, when you treat your blog as a business, you need to learn fast in order to get the results. So I’ve started to analyze other successful blogs, their traffic results, and SEO tools that helped to achieve high rankings. 

So, here is the collection of the most effective and cheap SEO tools for small businesses and bloggers that will help you move your blogging journey to the next level. All of the resources are free to try and easy to use.

Affiliate Disclosure: some of the links in this article are affiliate links. It means that if you buy through these links, we may earn a small commission to support this website at no cost to you. 

Affordable SEO Tools You Can Start Using For Free

Let’s start with the best small business SEO tools and AI tools for SEO audit:

1. Semrush – the best choice for SEO audit and keywords


Semrush was one of the very first and best tools I’ve started to use as a blogger. It changed my intuition-based approach into a data-based one, and that was the moment I saw the whole picture of how my blog looked online and why it didn’t grow. And that is the time when the whole game changed.

What is Semrush?

Semrush is an artificial intelligence SEO tool created in 2008 by a small team of SEO experts. Today their service is the best Google rankings ultimate SEO tool used by millions of users including big companies and small bloggers who strive to improve their online visibility. Semrush offers over 40 marketing tools for SEO, social media, and marketing analysis. And with this special link, you can try Semrush for 14 days for free!

How can Semrush help you as a blogger?

Semrush helps to analyze website traffic, keyword rankings, and key competitors, and find new SEO opportunities. It is an everything-in-one-place software and one of the best SEO ranking tools recommended to use if your goal is to increase the number of blog visitors from Google.

Some of the features I like the most:

  • Website audit – it gives a website overview highlighting the blog crawl ability and showing key technical issues that require attention. Website audit helps to improve your blog health score and Google positions. It is a great SEO report tool and the first step you should start with.
  • Domain overview – it shows the website authority score, organic search traffic, the number of backlinks and domains referring to the website, top organic keywords, and top competitors.
  • Organic Research – it shows the top-ranking keywords as well as new and lost website keywords. This information helps to understand which articles perform better and which of them need to be updated.
  • Keyword Magic Tool – it is a must-use tool for every blogger showing the real region-based data people search online and helping you to create the content that people need. No need to say that it is very hard to get high traffic without keyword analysis.

They also have tools for link building, on-page optimization, and content marketing strategy. And if you plan to use social media for SEO you can also try Semrush as it has a social media management tool with auto-posting and ad management features.

Most big companies use Semrush because it saves time spent on SEO and can substitute the efforts of the whole digital marketing department. One of the great examples is the Norwegian company Codex Advokat which managed to achieve a 600% increase in its website traffic in just 14 months with the help of the Semrush tool. Such an impressive result!

If you are new to SEO, Semrush has its Academy that provides online classes on digital marketing and helps to understand how the Semrush tool works and can benefit your website traffic.

Semrush Pricing

free SEO tools

Their pricing plans start at $129.95/month with a 14-day free trial. But when you pay annually, it is just $108.33 a month, saving you 17%!

Semrush is really worth its money if you are planning to grow your blog as a business and monetize it faster.

Try Semrush

2. GTmetrix – best for website speed analysis

free SEO performance tools

Website speed has a direct impact on SEO positions and shouldn’t be ignored. GTmetrix is extremely if you need to get a website performance audit. I love it because it is well-structured and presents a very detailed report. And it is a free tool!

Unlike the report provided by Google page speed insight, GTmetrix allows you to get a more detailed audit, understand the technical issues and get in-depth recommendations for what needs to be improved.

Some of the GTmetrix performance metrics:

  • The time spent for the first content to appear – 0.9s or less is recommended
  • Speed index – 1.3s or less is recommended
  • The time spent for the largest element to appear – 1.2s or less is recommended
  • The time spent for the content to become interactive – 2.5s or less is recommended
  • Total blocking time – 150ms or less is recommended
  • Layout shif time – 0.1 or less is recommended

Try GTmetrix

3. Google Page Speed Insights

It is a free page speed analysis tool from Google showing two main parameters – Speed and Optimization scores for Mobile and Desktop versions of the website.

Once you see the results of the analysis this tool provides recommendations on what to improve.

Try PageSpeed Insights

4. Seoprofiler (updated!)

Pay attention, that Seoprifiler is under construction now as the project was sold. We’ll keep you updated on any further changes regarding this SEO tool. 


What is Seoprofiler

Seoprifiler is an SEO optimization software providing a number of tools for working with website traffic. It gives an opportunity to analyze your website traffic and find new opportunities from competitors’ analysis.


Seoprofiler features

  • Website audit statistics – it shows technical issues your website have
  • Ranking statistics – it shows ranking positions and keywords
  • Backlink statistics – it shows the number of backlinks and the link influence score
  • Keywords suggestions tools – it gives an opportunity to analyze keywords as well as get ideas on your competitors’ keywords

Seoprofiler pricing

Their pricing starts at $69.95/month with a 7-day free trial. You will have enough time to try the tool and understand if it works for you. The subscription can be canceled at any time.

5. MozBar Chrome extension

It is a very helpful SEO tool from MOZ that gives an opportunity to check such metrics as DA (Domain Authority) and PA (Page Authority) for any website. Additionally, it finds and highlights all the links on the webpage differentiating them by type –

  • Followed
  • No-Followed
  • External 
  • Internal 

Try Mozbar for Chrome

6. Yoast SEO – the best choice for WordPress users

yoast seo

Yoast SEO is a popular WordPress plugin that integrates AI capabilities to optimize website content for search engines. I use Yoast SEO because it is user-friendly and shows all the essential SEO elements, such as:

  • Meta tags
  • Keyword optimization
  • Readability analysis

Moreover, it allows creating XML sitemap without any technical knowledge. So, it’s a must-have tool for small businesses and bloggers to enhance a website’s visibility and user experience.

Try Yoast SEO

Traffic analysis SEO tools

7. Google Analytics

I should mention this tool because it is a must-have for everyone starting a blog. Google Analytics is the number one among other SEO ranking tools for small business! Everything you need to know about your traffic, target audience and its behavior, marketing campaign effectiveness, ads, etc., etc., etc. can be found in Google Analytics.

Try Google Analytics

8. SimilarWeb

It is a very cool tool giving an opportunity to analyze monthly traffic as well as traffic sources. I love it because it has a browser extension and traffic can easily be checked.

Try SimilarWeb

Here are some alternative keywords analysis tools:

9. Keywords Everywhere

It is another great keyword analysis tool. It can be added to your browser as an extension and will always give you information on search statistics.

What I love about this service is that there is no need to go anywhere to find the information on keywords. Just add an extension and get the data on search volume, cost per click, and competition. Magic!

Try Keywords Everywhere

10. Keyword tool

It gives an opportunity to analyze the keywords’ search volume for different search engines.

Try Keywords Keyword

11. Soolve


It gives an opportunity to find the keywords popular on different platforms, such as Amazon, Bing, Youtube. It’s very convenient and easy to use for any SEO beginner.

Try Soolve

12. Ubersuggest

It is another keyword-searching tool you shouldn’t miss. It was developed by Neil Patel and got popular among SEO starters for its simplicity of use and the value it provides.

Try Ubersuggest

Best Blog SEO Tools

SEO content optimization tools are highly important for website traffic boost. Let’s go through the best SEO tools for content writing:

13. Grammarly – the best AI writing tools

Grammarly for seo

Clear and engaging grammar is one of the key requirements for website content influencing Google rankings. Grammarly is the number one grammar and spelling-checking tool most bloggers use.

What is Grammarly?

Grammarly is an AI SEO tool that helps to create engaging and effective content. It was founded in 2009 and today the service is used by 30 million people around the world.

Your personal digital writing assistant

Most bloggers order proofreading services before publishing an article. Grammarly saves the time and money spent by proofreading experts because it provides advanced recommendations on language style and corrections that need to be made. Working with the website content make sure to have at least a 90 performance score according to Grammarly before publishing the article. 

Grammarly features

  • Spelling and grammar checking
  • Tone adjustment
  • Word choice
  • Sentence clarity
  • Inclusive language
  • Advanced recommendations
  • Plagiarism checker

Grammarly pricing

Grammarly pricing

You can start using Grammarly for FREE! Its free version includes great features for creating high-quality content.

Is Grammarly Premium worth it?

Definitely! You need to make use of Grammarly Premium features especially if you are a blogger or a writer who regularly works with the content.

It will cost you around $10-15 to order a proofreading service for one article. And you can easily calculate your monthly budget if you write, say, eight articles a month.

As far as you can see using Grammarly is far more cheaper and save time.

Try Grammarly

14. Surfer SEO

surfer seo

Surfer SEO is a powerful AI tool for SEO content writing. It helps to improve your SEO strategy, increase organic traffic, enhance visibility, and top rankings in search engine result pages (SERPs).

Here is why you should consider Surfer SEO:

  • Content editing and writing

Surfer SEO offers real-time guidance on keyword usage, content length, readability, and more. It’s like having a virtual SEO expert by your side.

  • SEO Audit 

Surfer SEO meticulously crawls your website, identifying problem areas and providing actionable recommendations to improve your site’s performance. 

  • AI Outline Generator

Surfer SEO’s AI Outline Generator will help you to create an outline for your article based on top-performing pages, ensuring you cover all the essential topics, keywords, and subheadings. 

Try Surfer SEO

15. Portent Title Generator

title generator

If you are not sure how to write the title of an article and need to get some ideas on how to name your next blog post this tool can help you with it. Portent is a title generator that provides catchy title ideas using keywords.

How it works:

  • Go to Portent
  • Enter your article keywords
  • Get article title ideas

Try Portent

16. The Title length and Title ideas 

Here you can check on different headline structures as well as check if your title length is good enough for SEO.

Try Headlines

17. Copyscape

Check if the content is original and plagiarism-free. It is a very useful tool for bloggers who accept guest articles from contributors or order content from content writers.

Try Copyscape

Creativity and Design Tools

18. Namelix – blog name generator

business name generator

If you need to generate a blog name or a new business name this tool will be just perfect. Just enter a keyword associated with your business and you will get a list of names together with logos ideas and domains.

Try Namelix

19. Freebie Supply

A great variety of free templates can help with any design you want. It will be useful to those who are familiar with Photoshop, Sketch, Illustrator, or Adobe XD.

Try Freebie Supply

20. Canva

Canva is one of the best tools for making social media designs, digital products, and blog post pictures. Free, user-friendly, and with tons of creative templates. Bloggers actively use Canva for making cool gifs and video content for Pinterest and other social media. 

Most of the features are free to use. Canva Premium gives access to more stylish and unique templates, fonts, and video elements.

Try Canva

Free photo stocks

21. StockSnap

Lots of creative images are free for personal and commercial use.

Try StockSnap

22. Unsplash

This is my favorite free photo stock. The images can be filtered according to styles, categories, themes. All the photos are free for personal and commercial use.  

Try Unsplash

23. Pexels

It is one of the most popular websites among bloggers. It contains a great variety of creative photos. All content can be used for free.  

Try Pexels

Sum Up

All of the above best SEO tools for small businesses are great for improving your website content quality and ranking on Google. And they are free to try! So, don’t forget to bookmark this page and use all of these free SEO tools.

And good luck on our blogging journey!



Tetiana is a business coach and owner of IStartHub, a business media for ambitious female entrepreneurs and small business owners.