Not so long time ago I was new to blogging and knew nothing about its promotion. Also, I still don’t consider myself a pro blogger. I am rather an entrepreneur who has a passion for business ideas, coaching clients, and everything related to business start. So, I am more CEO than SEO specialist 🙂

Nevertheless, when you are serious about your blog (and I am serious, believe me), you need to learn all the new things in the shortest period of time in order to get the results. And I dived into the world of search engine algorithms and backlinks “fairy tales”.

This time I would like to share with you the list of the most useful and free SEO tools for bloggers who are new to SEO promotion but who are ready to take this game seriously and would like to rank number one on Google. All of the resources I collected are free and easy to use.

Let’s start!

Best Free SEO Analysis Tools

Website audit tools

1. GTmetrix – website speed analysis

free SEO performance tools

It is extremely helpful when you would like to get your website performance audit. I love it because it is well structured and presents a very detailed report.

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2. Google speed analysis

It is a free tool from Google showing two main characteristics – Speed and Optimization scores for Mobile and Desktop versions of the website.

Once you see the results of the analysis this tool provides recommendations on what to improve.

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3. Pingdom speed test 

Free extended audit of the website speed and performance with detailed recommendations on what needs to be improved.

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4. Seoprofiler 


This is a true game-changer tool for me. Since I am not very good at SEO it saved my time and made my blogging journey easier.

So much value in just one SEO tool. It shows all the backlinks of your competitors, keywords ideas, backlink opportunities for your blog, and regular keyword monitoring. Additionally, you will get weekly SEO audits of your blog and do not have to spend time monitoring everything. I highly recommend giving it a try!

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5. MozBar Chrome extension

It is a very useful tool from MOZ that gives an opportunity to check such metrics as DA (Domain Authority) and PA (Page Authority) for any website. Additionally, it finds and highlights all the links on the webpage differentiating them be the following types – Followed, No-Followed, External and Internal.  

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Traffic analysis tools

6. Google Analytics

I should mention this tool because it is a must-have for everyone starting a blog. Everything you need to know about your traffic, target audience and its behavior, marketing campaign effectiveness, ads, etc. etc. etc. can be found in Google analytics.

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7. SimilarWeb

It is a very cool tool giving an opportunity to analyze monthly traffic as well as traffic sources. I love it because it has a browser extension and traffic can easily be checked.

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Keywords analysis tools

8. Keywords everywhere

It is another great keyword analysis tool. It can be added to your browser as an extension and will always give you the information on search statistics.

What I love about this service is that there is no need to go anywhere to find the information on keywords. Just add an extension and get the data on search volume, cost per click and competition. Magic!

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9. Keyword tool

It gives an opportunity to analyze the keywords search volume for different search engines.

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10. Soolve

It gives an opportunity to find the keywords popular on different platforms, such as Amazon, Bing, Youtube. It’s very convenient and easy to use for any SEO beginner.

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11. Ubersuggest

It is another keyword searching tool you shouldn’t miss. It was developed by Neil Patel and got popular among the SEO starters for its simplicity in use and the value it provides.

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Best Blogging Tools

Content ideas / improvement

12. Portent Title maker 

blog title generator

If you need to get some ideas on how to name your next blog post this tool can help you with it.

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13. The Title length and Title ideas 

Here you can check on different headlines structures as well as check if your title length is good enough for SEO

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14. Grammarly

Number one grammar and spelling checking tool. I know that some bloggers order proofreading services before publishing an article. I think this tool is a perfect proofreading service checking not only mistakes but also providing syntax recommendations for your content.  

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15. Copyscape

Check if the content is original and plagiarism-free. It is a very useful tool for bloggers who accept guest articles from contributors or order content from content writers.

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Creativity and Design

16. Namelix

business name generator

If you need to create a name for your blog or a new business idea this tool will be just perfect. Just enter a keyword associated with your business and you will get a list of names together with logos ideas and domains.

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17. Freebiesupply

A great variety of templates can help with any design you want. It will be useful to those who are familiar with Photoshop, Sketch, Illustrator, or Adobe XD.

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18. Canva

This is one of the best tools for making a social media design, digital products, and blog posts pictures. Free, user-friendly, and tons of creative templates.

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Free photo stocks

19. StockSnap

Lots of creative images free for personal and commercial use.

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20. Unsplash

This is my favorite photo stock. The images can be filtered according to styles, categories, themes. All the photos are free for personal and commercial use.  

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21. Pexels

It is one of the most popular websites among bloggers. It contains a great variety of creative photos. All content can be used for free.  

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All these tools helped me a lot with my blog content quality and improved my ranking on Google. I hope you take most of them. Don’t forget to bookmark this page and use all of these free SEO tools and content-generating resources.

And good luck on our blogging journey!

Tatyana Artemova

Tatyana Artemova is a business coach, entrepreneur, blogger, and motivator. She is a founder of IStartHub, an online magazine for ambitious people.