TikTok popularity is increasing day by day; no one can beat its growth. Whether you are an individual, it is the ideal platform to make yourself famous or a business owner to promote your brand or product. You all know that TikTok is most celebrated for lip-syncing and funny videos, but now, the game is changing a little bit. You could see plenty of brands and business owners on this platform in order to mark your presence in front of their target audience. Generating engagement is an important factor for TikTok to achieve your goal or intention.

TikTok is one of the best marketing tools; if your target audience is young, you can use this platform without any second thought. It has super energetic and highly engaged users; sure, they will be your biggest strength behind your growth. With 800 million monthly active users and 20.33 million daily active users, you can easily build an engagement rate. 

Gaining engagement is actually not a challenge unless you follow certain tips and tricks. Remember, engagement rate is crucial for the TikTok algorithm, which helps to get more relevance. Actually, it’s the key to success; with the help of the engagement rate, you can accomplish whatever you want on TikTok.

In this article, let us see some of the best tips to increase the engagement rate on TikTok. Let’s get started!

1. Keep Your Sight In “For You” Page 

For you, the page is actually the main feed on TikTok; here, you can spot lots and lots of trending and new videos. As soon as you open the TikTok app, you will see a page called the “for you” page. The “for you” page’s specialty is that it will display videos depending on your interest and previously watched videos. Hence, it will show you a collection of videos based on your preference and interest. Moreover, videos on the “for you” page will have bags of engagement and audience attention. 

Do you want your video to appear on the “for you” page? The rule is very simple; all you need to do is post regularly, and ensure your content is engaging. Also, it must have high quality and value so that it has more chances to get featured on TikTok “for you” page. If your videos get on the “for you” page, you will receive more attention and engagement rate. Moreover, you can get aware of the latest trends and other popular videos by checking that page. 

2. Post Frequently

Consistency and determination are two factors that impact engagement levels. It helps you hold your audience’s attention much longer. Be sure to post varieties of content while posting on a regular basis. Remember that high-resolution videos are the ones that are most viewed by the audience. If you still don’t receive sufficient engagement for your content, you can get affordable TikTok followers for your account as a supplementary boost. Getting your content scheduled with a calendar of content is the best way to maintain and increase the audience engagement rate.

Try to create videos on different and engaging topics so that people like to visit and engage with your content. Do research on your audience’s interest, create your videos according to that. 

3. Be Real And Post Original Videos 

TikTok prefers to post real and original videos than most scripted, polished videos; in fact, people love to engage with natural content. So, it’s important to stay real and authentic when it comes to content creation.

TikTok is the largest social media app; here, you can see tons and tons of content daily. If the video has less engagement rate, it will die soon. Not all people on TikTok enter to watch lip-syncing and funny videos, try to post some unique and valuable content. Depending on your target audience, you can adjust your content strategies. Show your real face, personality towards your content. If people like your style and approach, they will visit your profile regularly.

4. Make Use Of Trending & Popular Soundtrack

You all know that music is the heart of TikTok; it has a bundle of plenty of music, soundtrack, and song clippings. Anyway, to instant engagement rate, you need to choose a popular and famous song that is streaming on TikTok. Also, remember, every week, popular songs will vary, so depending on the popularity, select the song. As soon as you spot trending songs, be the first person to create videos on them. It helps to get a bag of impressions for a short time. You can easily find trending songs on the discovery and “for you” page. 

5. Connect & Interact With Your Audience 

Growing your followers on TikTok will help you to generate engagement. Moreover, you can boost your sales rate and drive more traffic to your website. By interacting with them regularly, you can increase your follower’s rate and build good relationships with them. TikTok provides you plenty of opportunities to increase your follower’s rate. First, reply to your followers’ questions and comments; it helps to generate good conversation among your audience. Believe me, if you reply to your audience’s comments, it encourages many people to comment. You can ask for content suggestions and ideas and discuss your upcoming videos and future plans with your audience. Those things help you to recognize, value your audience. 

6. Come Up With Your Own Challenges 

TikTok engagement rate

Hashtag challenges find one of the excellent strategies to bring more engagement and get great exposure for your account. You can use hashtag challenges in two ways, either you can participate in other’s hashtag challenges or create your own. 

While taking part in a popular challenge, avoid copying exactly what they did, instead show your creativity in that video. Put your own efforts and innovation to make your video stand it out from the crowd. When you plan to start your own hashtag challenge, you need to follow certain tricks. First, you have to create a new concept or idea to implement your challenge, next ensure your challenge is entertaining and funny. Pick right and related hashtags for your challenge; when it’s more interesting, it encourages other people to get involved in it. 

7. Promote Your TikTok Videos 

Cross-promoting your TikTok videos helps to get more popularity and visibility for your content. If you are active on other social media apps like Instagram, Twitter, and Facebook, use this opportunity. Promote your videos on those channels. This way, you are getting engagement and making your TikTok account visible to a group of audiences. It helps to bring more new audiences to your TikTok account. 

8. Try Out TikTok Duet 

Duet is one of the most popular and effective features on TikTok, which helps to expand your profile reach and get loyal followers. Without a face-to-face meeting, you can partner with another TikToker and can perform videos. Trust me; duet features help to get massive reach to your videos and audience attention.

To create a duet on TikTok, follow the steps below:

  • Once you open the app, select the video you want to make a duet.

  • Press the share button, which on the right side, and click the duet option on the share menu

  • Tap the camera and record your video with your duet partner 

  • After editing the video, you can publish it on the TikTok feed 

9. Posting Time matters 

Boosting your engagement rate is effortless when you know when your audience is most active on TikTok. Hence, it’s important to know your audience’s online time, and that’s your best time to post your videos. You can use the TikTok pro account to get your audience active on particular days at a particular time. You can even other popular accounts related to your business and industry, check their posting time. Probably, you, too, have the same target audience.

What is the best time to post on TikTok in 2021?

  • Monday: 10 AM and 10 PM
  • Tuesday: 2 AM and 9 AM
  • Wednesday: 7 AM and 11 PM
  • Thursday: 9 AM and 12 AM
  • Friday: 5 AM, and 3 PM
  • Saturday: 11 AM and 8 PM
  • Sunday: 8 AM and 4 PM

10. Include Appealing CTA 

If you want to increase your exposure and boost your social proof, you need to include the right CTA in your TikTok videos. Moreover, it helps to drive traffic to your website or any other desired page. When you add an appealing CTA, sure, people will click on that link and bring them to a particular landing page. On top of that, you can build conversation among your audience. 

Even you can add CTA in your description part, and other social media links too. It will raise your exposure and engagement rate. Remember, make your profile stunning and eye-catching so that you can grab the audience’s eyesight easily. 

11. Do More Live 

Do more live on TikTok to get instant attention and engagement from your followers; actually, it’s one of the effortless ways to engage with them. During live, you can ask any type of question, and share any kind of information. Ensure it’s quite interesting and funny; moreover, it helps you get emotionally attached to your followers. 

12. Track Your Performance 

Evaluating your performance is mandatory stuff to improve your progress on TikTok. Use TikTok analytics to track each and every action of your performance. Through this, you can get more valuable information.

13. Make Content On Viral Videos 

Recreating or incorporating viral content in your video helps to attract your audience. Be the first person to create videos on viral challenges or viral videos.


TikTok is one of the rapidly growing social media platforms. If you put effort into making high-quality and engaging videos, then it’s easy for you to get success. I hope this article is useful and provides tips to elevate your TikTok engagement rate.


Anne Joseph

Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoys the opportunity to work with social media influencers.