By May 2020, TikTok had accrued an estimated 800 million active users around the world. Projections for 2021 say that 45.4 million of these consumers are living in the United States. Although the biggest group of TikTok users are teenagers and young adults aged 16-24, it is not just a fad for Generation Z. TikTok is one of the fastest-growing socializing platforms globally and a haven for advertising all kinds of businesses. One of the fascinating features of using TikTok is that your audience should be below thirty years. For any successful TikTok engagement, you must have a considerable number of followers. So, what are the most popular TikTok trends right now? If you desperately need more views and followers in less time, read the article, and commit to the following TikTok growth marketing strategies.


TikTok Growth Marketing: How To Get More Views and Followers

  • Use suitable hashtags

TikTok users rely on hashtags to catalog their videos and search for clips by subject. When users click on the “Discover” feature at the bottom of the screen, it lists videos sorted by trending hashtags. For instance, if one of the trending hashtags is #dancechallenge, include that on your videos. However, do not overdo it by using so many (for instance 21) hashtags, as it will take away the effects of your video. 

  • Follow Current TikTok Trends

Keep an eye out for trending TikTok hashtags. You can ride on the trend by creating and sharing videos that relate to the trend and therefore, have the possibility of getting more attention. However, ensure that your video is not similar to everyone else’s by being unique and creating your version of the trending video type. Funny TikTok challenges are extremely popular and can make you famous overnight!

If you repeat the 20 best TikTok challenges you can get up to 50K followers in a month!

  • Incorporate TikTok Influencers in Your Campaign

It pays for many businesses to build productive working relationships with the people who influence their potential customers. TikTok has spawned a new generation of influencers, too; a group of people who have far more clout with today’s teens and those in their twenties than conventional celebrities who are associated with movies or television. They are the kind of people that you would want to be on the same side with when you get into TikTok marketing activities.

  • Comment regularly and encourage comments on your posts

The platform supports those who stay frequently engaged just like most of the other social networks. Comments are an excellent way to achieve this. Ideally, as a marketer, you will build up conversations with your potential customers. Since comments are ranked on TikTok based on the number of likes that they receive, it is important to be well-reasoned in your comments to make them meaningful. Be creative and avoid making bland “nice video” type comments. Similarly, spare some time to go through other people’s videos and make constructive comments on them.

  • Post regularly

The TikTok platform requires frequent posting for one to be rewarded. The more video posts that you make on your account, the higher the likelihood of getting more followers. A high frequency of posting increases the chances of people finding your account in deciding to follow you so that they can continue accessing more content.

  • Use TikTok Effects in Your Posts

There are millions of videos shared on TikTok and you need to do something different to stand out from the crowd. Tik-Tok provides access to a range of effects that can help you with customizing your videos and making them look unique. They are found under the effects timer categorized into various categories for ease of choosing.

  • Use TikTok Ads

TikTok now has a formal advertising system making it easy to advertise on the platform.

They offer three types of TikTok ads:

  1. In-feed native ads (they are skippable ads, and you can use them in multiple ways).
  2. Hashtag challenge ads (a user is served a banner ad daily user to a page which instructs them on the rules of the challenge). It can be used for targeting specific categories of consumers.
  3. Brand takeover ads use a mix of multimedia that has links to a landing page or a challenge. 
  • Set Your Own Hashtag Challenge

Hashtag challenges are highly popular on TikTok. They provide a business with an effective avenue for increasing engagement and brand awareness. They involve setting up a challenge that users can try and share videos of themselves while attempting to do the challenge that you have set up. And you have a chance to create your own TikTok trend! The success of a good hashtag challenge is in encouraging social media users to have conversations about your products both offline and on an array of other social media platforms.

Even well-established brands like McDonald’s, have used hashtag challenges to promote their businesses – in their #bigmactiktok challenge, fans had to select a preferred Big Mac chant genre and then record themselves dancing to a Big Mac chant video.

  • Pay attention to the ‘For You’ page

The ‘For You page’ includes many recommendations from how various users communicate with some of the other TikTok videos. One should look at the ‘For You page’ as a guide that already has a mixture of viral content and what the site feels will be interesting to you thanks to your previous app activity. One of the difficulties is having two ‘For You pages’ that look the same, so that means there’s a chance for every brand out there to entertain the right audience. One of the exciting facts is that the most famous TikTok never wins thousands to millions of followers overnight, just like that, or out of luck. Having more and more TikTok followers takes commitment, and one has to do more to get many fans in the shortest time.

How To Get Free Followers On TikTok

How to get TikTok followers

For many brands using social media, it is clear that attracting more and more fans comes with a lucrative opportunity to get better clicks or sales opportunities on your website. On the contrary, TikTok’s primary objective is to create a vast brand affinity and to provide a room where all your followers can easily enjoy what you have to offer as content. With TikTok, we have limited chances to push traffic to our website, as there are currently no clickable links to the video captions. Promoting business on TikTok is a trend. Simultaneously, unique users can now connect to their TikTok bio, but there is a strong probability that all this will start shortly. 

  • Identify Your Target Audience

The most crucial step involved in getting more followers in TikTok starts with identifying your target audience. If more TikTok users view your videos, you can get more followers. One of the best ways to gain more followers involves zooming in on a clear and narrow audience because one cannot engage with everyone. Although TikTok is different from other sites, keep in mind that it is essential to understand the people who are to view the videos. You can find out if one is a newbie by asking his or her fans on other social networking platforms. 

  • Be unique

Original content provides a strong selling point for TikTok. You should ensure that new TikTok videos attract many followers. Exploring the content one wants to share on the platform, such as dressing and performing mode, is significant in acquiring many followers on TikTok. Developing a trend or a challenge also forms one of the ways of gaining more followers on Instagram. 

Frequent posting of content is regarded as one of the underlying success factors on the social media platform. Posting more videos on a Tik-Tok account increases the chances of getting more followers and at a higher rate. A high frequency of posting increases the chances of people finding your account in deciding to follow you so that they can continue accessing more content. TikTok offers a wide range of effects to help with this, unfortunately, if an extended duration passes by without one posting or sharing any content, people will not follow one’s TikTok account, and as a result, one will lose many followers. If one has any problems posting videos, feel free to get help or assistance online.

  • Share Your Videos on Other Platforms

Capitalizing on User Created Content (UGC) to help one get more followers is essential as many users want to see their content. Reposing on other social media accounts and increase one’s audience. TikTok makes it easy to reset and import content from other social media platforms. One can see the TikTok logo and the content handle belonging to the creator immediately when they download each video; there will be no credit issues.

Top TikTok Trends 2021

TikTok trends

There are few running themes to what makes TikTok videos trends, the top being humor. Funny videos get more shares, and people watch them more than once, two factors that are important to the TikTok feed-ranking algorithm. 

The top five TikTok trends in 2021 are:

  • Memes

Let’s start with I’m Already Tracer. The meme is a series of duets in which users record videos of themselves lip-synching lyrics from the song “No Mercy” by The Living Tombstone. Memes like this are taking off and going viral, just as fast as they’re disappearing in 2021. If you see something that you think is funny and still politically appropriate, it is worth making a video because you might just be the next viral thing and boost your followers.

  • Episodic Content 

Where creators make their videos into a series following the same subject. 

TikTok only allows its videos to be 60 seconds long. Content creators do not have sufficient time to connect with their audience in one in-depth video. Knowing how to tell a story in less than 60 seconds and leave the viewer with a cliffhanger makes for a great TikTok creator. For instance the Candy King campaign

  • Branded Hashtag Challenges

The challenges have helped brands to successfully popularize themselves by creating challenges that are posted and reposted using a hashtag. For instance, Jimmy Fallon on The Tonight Show. The #TumbleWeedChallenge is where people roll on the ground like a tumbleweed while music from old westerns plays in the background. The challenge was Byron and must have contributed to Jimmy Fallon’s current popularity although he must have been already famous before the challenge.

  • Branded Stickers

Just like Snapchat, TikTok offers branded stickers. Brands can have filters or stickers with their marketing information designed by Tik-Tok at a fee. For instance, the NFL promoted their Super Bowl event by creating stickers for the event. They are an effective way of getting people to think about your brand without having to engage in the complex creation of a viral-worthy challenge.

  • Behind the Scenes

Giving people an idea of the faces behind big brands helps in making a connection with the brand. Giving viewers details regarding the process of creating their favorite brands or even a preview of a day in the life of a social media influencer for the brand helps in creating a connection between the viewers and the brand. This type of content also performs well on such platforms as Instagram.

Major brands are taking to platforms like TikTok to get real with their audience. Trends have shown that less edited photos and longer, more relatable captions are doing better. Getting real with your audience as a marketer is likely to see a huge boom.

  • TikTok Trending Songs

trending TikTok songs

TikTok trends can also fall into two main categories – music, and not music.

Under music, the following trending TikTok songs are popular right now:

Say So — Doja Cat

Lottery — K Camp AKA Renegade, Renegade

Yummy — Justin Beiber

Get Up (feat Chamillionaire) — Ciara

Lalala — İlkan Gunuc Remix

Woah — Kryto9095

Under not music category, consider the following TikTok trends: 

  • Parents

Videos featuring kids and their parents’ work.

  • ASMR (sensory meridian response)

Some people find the tingling feeling you get down your spine when you hear a certain sound super relaxing. It used to be confined to a slither of the internet with a relatively small but dedicated fanbase, but now ASMR is hitting the mainstream. And it is one of the most chill TikTok trends out there.

It’s impossible to scroll down your “For You” page without coming across a “this is my voice 1 after 1 day _____”. The clips progress to a hilariously exaggerated and hyper-relatable impression of a stereotype. 


One of the fascinating features of TikTok is that its primary objective is not to promote sales elements but to promote brand recognition and engagement. To be on the TikTok trend, you need to keep an eye on memes, pay attention to the newest TikTok trending videos, use a data-driven approach, and make users feel like they are watching a TV show. Despite the highlighted marketing methods highlighted in the case, it is essential to note the significance of influencer marketing to gain more followers in TikTok. However, one important thing to note is that acquiring followers is not something that happens in a short period but requires time. 


Tetiana Artemova

Tetiana Artemova is an entrepreneur and owner of IStartHub, a business media for ambitious female entrepreneurs and small business owners.