What is Pogo-Sticking in SEO?

What is Pogo-Sticking in SEO?

Pogo-sticking is a term used in SEO to describe when a searcher rapidly switches between results pages. Some SEOs despise it because they believe Google tracks this consumer action and penalizes sites as a consequence. Is Google discouraging pogo-sticking? And is it...
Small Business Financing: Debt Or Equity?

Small Business Financing: Debt Or Equity?

Australian entrepreneurs, on average, should expect to invest between $3,000 and $5,000 in launching a small business. However, according to The Reserve Bank, some small businesses spend up to $10,000, with two-thirds coming from their personal funds depending on the...