Improving product packaging is essential for businesses today. If you run your own company, then a large amount of your reputation and efficiency can come down to the decisions to make here. Unfortunately, rising inflation costs mean businesses spend more on packaging many different commodities. Experts in the same report recommend tweaking packaging methods to control costs.
Every piece of packaging is a chance to market your brand effectively. Tightly controlling spending in that regard might seem counterintuitive if excellent design decisions are possible. However, product packaging should always be a healthy balance between substance and style. Otherwise, efforts can ring hollow. Here are some practical tips.
1. Make It Sustainable
Starting with sustainability measures is a good idea. Companies like Klöckner Pentaplast are global leaders in sustainable packaging solutions and can help you make significant strides here. This business endeavors to work in a circular economy are a source of valuable raw material and improve lives and communities as they contribute to protecting the planet. Moreover, they also work in high-barrier protective packaging, keeping your goods secure. Focusing on sustainability does not compromise the quality of your packaging but improves it. Going green is also a great way to prove that your firm has ethics and is committed to making a difference, which will improve how customers perceive your business.
2. Lower Costs
Reducing packaging costs should be the next item on your agenda. Effective ways for doing this include:
- Refrain from including add-on materials such as non-essential leaflets, coupons, or other promotional goods.
- Refine a quality returns policy where packaging can be reused.
- Reduce the size and weight of packages to decrease delivery fees.
- Consult your warehouse staff to identify and resolve other production inefficiencies.
- Cut down your supplier list and use fewer providers for all your packaging needs.
Remember, there is always something you can do to shift your approach to packaging. Keep reevaluating your processes to ensure that everything is optimized to the best. Ensure your mind stays open on these matters. Take feedback from all your workers and keep communication lines open.
3. Tailor The Packaging To The Product
Including inner and outer packaging around your products is often a good idea. This provides greater protection for your goods, especially those ordered online and delivered to customers’ doors. After all, you cannot always guarantee that delivery staff or third-party services will handle each package with care, so providing extra assurances to your customers through the packaging can be a promising show of good faith. It at least shows you have done all you can to ensure their package arrives in good order. Utilizing layers of foam can also help in this.
Depending on the product you are selling, the product packaging may even be a collectible item in its own right. If the design has visual appeal, it might be that consumers keep the packaging and have it as part of their shelf displays. These mindsets are particularly common for memorabilia fans keen to keep their goods in their vintage condition. If the packaging is aesthetically pleasing, your consumers can enjoy their purchases even more. Make sure there is a strong visual appeal with the use of color, fonts, and plastic windows so that the product can be viewed effectively, even when packaged. Ensure the style is consistent with other brand materials.