The event industry is like a huge fun-making machine that unites people from different spheres and with different skills. Starting an event planner business requires hard work, but this work can easily grow into a money-making machine for you.
If you have ever been responsible for the organization of any event at least once in your life, be it a birthday party or a family holiday, you can understand all that pain and headache of being ‘an event planner’.
To bring people together at a planned time and place, under any circumstances making them have fun and controlling everything is not that easy as it seems from the start.
And I was always wondering why so many people start an event planning business.
Only when I started it myself, I understood that it is a business that can be started with zero investment.
So, I am very excited to write about the event planning business for a number of reasons.
Firstly, as I mentioned above, this is the first startup project I am proud to launch with my partner in 2008. The period of world economic crisis… perfect time for business! Why not? 🙂
Secondly, all you need to start an event planning business is your desire, persistence and, maybe, some creativity.
And, finally, it is a very interesting business. It is a perfect investment in your networking. Also, you can always be at the center of events, involving lots of creative people and getting huge management experience very fast. And, of course, you can visit so many parties you have never even imagined in your life.
So, here are the 5 easy steps on how to start event planning service business in 2020:
1. Define the type of events you would like to organize
Surely, you can learn how to organize any event. But as far as you may know riches are in the niches. It is better to select the sphere you either have experience in or it is very interesting to you.
There are the following types of events you can consider:
corporate events – conferences, seminars, team buildings, press conferences
marketing events – press conferences, product launches
public events – sports events, concerts
theme parties, and VIP events
weddings and family events
2. Define who is your client
This step is closely connected with the previous one.
Make sure you know your target audience. In this case, your marketing will be more effective.
So, business people and companies, or students, or maybe families?
The better you know your target audience the easier it is to find clients and promote your event planning business.
Think about the audience you understand better. Think about the value and service you can offer to your client.
I remember our first client. We were excited to organize a wedding for a very nice couple and it was our first experience of such an event. Neither I nor my friend was not married at that time. So, I should say that was a huge responsibility to create a magic for the people who trusted us one of the most important events in their life. But we had no time to be scared. We had to get everything done perfectly and we did it. Definitely, we analyzed our weak points, but we managed to make our clients happy. And that was the goal!
One of our first events (me on the left, my partner on the right)
3. Collaborate with people from the sphere of show business
You need to google a lot to create a very cool contacts base for your future events. The same concerns the number of calls you should make in order to connect with all those people and tell about your awesome project, so they could know about you and would be ready to participate in your events once you get a new order.
4. Learn to estimate projects
Plan your collaboration with the client beforehand. Create a commercial offer template and think about pricing. Probably you should think about it before starting to call all of your contacts.
The price you can sell your project at depends only on your professional approach. The sphere of show business doesn’t dictate fixed prices, so one event can bring a good profit.
But if you fail the project, it won’t be easy to find a new client and involve cool performers again.
So, there are two key variants of how to estimate the event projects and present them to your client:
- Variant 1. Show the price for each event performer to be involved in the event and add your company commission for the service you provide.
- Variant 2. Show only the price for each event performer with zero commission. In this case, the price for event performers will be higher for the client, but entertainers will be perceived by a client as your company team, so they are paying for the staff only. Do not forget to add the project management commission.
Both variants are working. You should select the one that suits better for your target market.
People hire companies with recommendations. It often happens that people need event planning service but they feel unsure about trusting their important events to the very first company they see on the internet.
Nevertheless, if you are starting with a local event planning company, marketing won’t require a lot of your efforts. The first thing you should do is sharing your idea with your close people. You have all the chances to get your first client from people you know.
It will bring invaluable experience to you as an event planner and, what is more important, open a door to a number of new clients who will be the guests at your first event.
So, as far as you can see, it is quite easy to start an event planning business. All you need to do is to define your niche and tagger audience, work with your networking and learn how to promote your business.
So, let’s get the party started!
If you are a creative person who loves fashion, design and would like to build a business, start a clothing brand. You might think that the fashion industry is something that can be developed only by fashion designers and world brands that dictate high fashion standards.
Not at all.
All you need to start a clothing line is some creativity and a great desire.
Nowadays creative t-shirts are very popular among youth and everyone can build such a brand in the shortest period and without money. So, what are the steps you should go through to start a clothing business? Let’s discuss them.
1. Start A Clothing Brand: Design
Every clothing brand starts with an idea. Find inspiration and think about the concept of your future clothing line. Try to understand how to make it differ from your competitors.
Perhaps, your t-shirts will have a unique design or bright unusual colors. It is up to you to decide, but this decision can influence the future growth of the brand.
One of my favorite examples of a successful t-shirt brand is ‘Johnny Cupcakes’ which became popular due to its creative idea of making t-shirts. At the beginning of the brand growth, it was the t-shirt design that attracted so many people to the brand. Logo demonstrating cupcakes with crossbones seemed unusual and people got interested in it. Furthermore, Johnny opened the so-called t-shirt bakeries that made the brand become popular worldwide. Just imagine that you come to a bakery and it appears to be a t-shirt shop with super creative t-shirts. I would definitely buy such a cool product!
Johnny Cupcakes shop
This example shows that you should think out-of-box while starting a clothing business. In such a case people will pay attention to it, remember it and make it popular sharing their emotions from collaboration with you.
If you are not a designer and cannot create a t-shirt design by yourself, it is not a problem. Think of your interests, hobbies, and passion. Perhaps, you love traveling! Make use of it.
For example, a t-shirt brand ‘Raubdruckerin’ creates the design for their t-shirts using street architecture for prints. The idea of traveling around the world and investigating new forms on the streets and then printing them on clothes is more than just great. It is a dream!
Raubdruckerin t-shirt print
Such printing road trips bring not only new designs to the brand collection but also an inspiration to its creators and strong promotion to the brand itself.
2. Start A Clothing Brand: Production
When your design is ready, it is high time to get down to production and make your product real. Let’s discuss how you can do it in a simple way.
Nowadays there are some popular online projects providing great opportunities for designers and allowing them to sell t-shirts and other products with one’s own design. One of the most popular projects you can try is Threadless.
All you need is to register on one of such platforms, upload your design, select the items you would like to sell with your design (t-shirts, bags, accessories) and that’s it. When your items are sold you earn your commission. It is a cool and simple way for the start because there is no need to think about production and channels of brand promotion.
Another way to produce a collection for your clothing brand is to find a t-shirt supplier. There are such companies that supply t-shirts and make customized prints at the same time. I think it is very convenient and can save a lot of time for you. At the very first stage, I would recommend to test the product and produce only several items. You can spread them among your friends and get feedback. If you see that people love your product and are interested in purchasing more, start increasing your production volume.
Read also: 6 basic steps to start a startup and change your life
Finding local sewers for the first fashion brand collection was the way I started my own clothing line Capslook. I got inspired by some fashion looks on Pinterest and imagined how my hoodies should look like. My investments were minimal because I wanted to test the market and learn the demand. As a result, my product got popular on Instagram in the shortest time frame and now it is presented in 7 showrooms and tenths of marketplaces across the country.
Capslook fashion brand
3. Start A Clothing Brand: Meet your clients
Think about the way you would like to sell and promote your product. Here are two basic ways of how to do this:
Sell your products locally
If you start a local business, you can find a partner. For example, there is a brand with sunglasses in your city, you can join it and share the cost for the shop rent. Such a partnership can help you to sell a product to real people, get real feedback and become popular in your city.
The world of the internet provides unlimited opportunities for any product. You can promote your brand on the international level and there is no need to pay for rent. Create your own website using WordPress which is as easy as a pie. Alternatively, you can use other website building platforms like Wix or Shopify.
How to sell on Etsy marketplace
Etsy is a highly popular platform to sell clothes on.
Step 1. Go to etsy.com and on the top right click Open your Etsy shop
Step 2. Select your currency, country and shop name. Click Save.
Step 3. Finish your setup – add a logo, a banner, and a welcome message to your shop page.
Step 4. Add your first listing to Etsy shop.
How to sell on Facebook marketplace
Facebook as a marketplace is growing and getting more and more popular. Use this social network with high traffic to sell your clothing line items. So how to sell on Facebook marketplace?
Step 1. Go to https://www.facebook.com/marketplace/
Step 2. On the left-hand side find the button +Sell something. Click on it.
Step 3. You will see a pop-up window offering you to select the type of product you are selling. Select an Item for sale.
Step 4. After that, you will be redirected to the Marketplace page where you need to put all the information about your clothing item. Make sure you upload a quality photo of your product and a detail description.
As you can see, everyone can create a fashion brand in 3 simple steps. All you need is some creativity and a great desire to make a cool product that people will love. I wish you good luck with your startup!
In case you have questions or comments, or maybe you would like to share your experience, let me know.
When I think about any new business idea the first question I ask myself is what is the problem that this business can actually solve. A fitness business solves a number of problems. It helps people so much. Extra weight, weak bones, heart diseases, problems with blood pressure, etc. – all these can be solved by doing regular fitness. So if you decided to start a fitness business from home do not hesitate and follow the guide developed personally for you.
1. Pick a niche
The riches are in the niches. The fitness industry is quite huge and if you decided to start a successful business focus on finding your niche. For example, YAS Fitness company focuses on the combination of yoga and cycling activities. And such classes became very popular in California.
So, here are some niche ideas you can consider for your fitness business:
strength training – bodybuilding, powerlifting, body circuit training, isometric, etc.
weight loss – cardio workouts, aerobics, dancing, step, running, swimming, etc.
health healing – heart rate control exercises, back pain healing, etc.
stress and anxiety – yoga, meditation
any specific sport types – tennis, football, baseball, basketball, cricket, etc.
Remember that less is more. Do not try to cover several niches because of the fear to have a small market. The more niche your fitness business will be the more chances you have to become the “go-to” brand on the market and find your fans.
2. Identify your target audience
Once you identified your niche it is time to find out who are your clients. Are you targeting men or women? Or both?
The secret lies in narrowing your target audience as much as possible. Why? Because it will help you to make a killer marketing campaign targeting the right people and do not wasting your budget on everyone else who is not likely to buy your service.
Here is the list of clients characteristics you should consider describing the target audience for your business:
- male, female, or both
- interests, hobbies
- problems, needs
- income, professional life
Such a detail description of the target audience means the description of the new markets that will open new opportunities for your fitness business.
I will show you an example of how it can look:
WRONG: Male and Female, the USA, work hard, do not have any sport in life
Solution: sport classes
CORRECT: Female, USA, LA, moms who work at home and have no time to visit the gym, need to cope with regular stresses
Solution: online power yoga classes with a flexible schedule and personal trainer support
Do you feel the difference? Now it’s your turn.
3. Decide on a business model
This step is crucial though it completely depends on your financial opportunities and business goals. The first question you should ask yourself is where you want to see your company in a year or two.
So here are the following types of business structures you can implement in your fitness business:
PHYSICAL (offline or traditional) business model means that you can open a gym or rent a space to run your regular fitness classes locally.
Pluses: your business can build more trust among the first clients because people will have a chance to come and see the real you and the type of service you provide; primary advertising cost is not very high;
Minuses: this model can be too costly from the start as you will need financial investment to book a space for your classes.
For example, 305 Fitness offers cardio dance classes with a DJ and this company has become extremely popular in New York with more centers in Boston, LA, and Washington.
If you have financial support from the start you can consider opening a training center locally to build trust and reputation.
But what if your money is not enough?
Here are the tips on how you can open a gym with almost no money:
Find a local sports club and rent a small space there
Find a local company that already provides similar service and rent a space for your regular classes. This will give an opportunity to show your expertise and attract first loyal clients before you grow.
Find a partner to share a space together
You can also search for entrepreneurs that are about to start their sports business but have similar problems with finances. It is better to partner with someone who is not your competitor. You should have different sports niches. For example, if you run powerlifting classes partner with an entrepreneur who shares yoga practice.
Start with Open Air fitness classes
There are many successful entrepreneurs who have started their business giving classes in the parks during the summer period. you don’t have to pay for space but you have a chance to show your expertise, get first clients and start growing as a business.
If you have an extremely unique idea for your fitness business try to attract investments. Prepare a pitch with a concept and send it to the list of potential investors. It is a great opportunity not only to get financial support but ask for feedback about your idea.
DIGITAL (online) business model is highly popular among starting entrepreneurs because it has no borders and limits in getting clients.
Pluses: no geographical limits, flexibility, easy to start, no investment required, more opportunities for scaling up
Minuses: high competitiveness, need time to build trust, easy to get lost through millions of opportunities online
Allie Van Fossen has started her company The Journey Junkie after she launched an online course that teaches yoga. Now she has thousands of students around the world. So you can do the same.
So which business model is more preferable for you – online or offline?
4. Plan marketing steps
No matter how awesome or unique your fitness business is you need to promote it. Each marketing campaign starts with setting the goals for your business.
Here are the most effective ways of how you can promote your fitness business:
- social media marketing (do not just inform about your business, but create entertaining activities, giveaways, engage with your audience and build a tribe)
- ads (run social media ads targeting your ideal customers and make a special limited time offer)
- collaborate with opinion leaders (find the influencers in your niche and create creative challenges promoting your business, for example, marathons, live streams, etc.)
- find brand ambassadors (you may think that only huge brands can attract ambassadors but it is not so; attract local micro-bloggers and people with active sport position to your brand promotion and pay them a commission from each sale)
- build loyalty (create a program for existing clients to build loyalty – it can be discounts, additional training, free visits for their friends or kids, etc.)
- plan a growth (create a marketing plan for the first few months to support your fitness business after the launch; set goals and sales plan; check the progress and be flexible to the market needs)
5. Be the brand
Building a personal brand is actually one of the most important steps for any business growth. People trust people, not companies. If you want to build trust and create a community that will follow you think about positioning yourself as an expert and main ambassador of your own brand.
- give free advice on your social media
- bring value by posting regular free content
- create an expert blog
- go live on Instagram and Facebook
- take part in local networking events
- become a public speaker
- create a YouTube channel and post regular videos from your classes
- help people
The role of personal branding cannot be underestimated and you should take it seriously because this long-term game will definitely bring the results to your business growth.
If you think about starting a fitness business from home do not hesitate any longer and do the first step. As you already know – everything is possible if you really want it.
The world has indeed become a small place owing to online businesses. One can easily launch any business with a few clicks on the computer. Many people, these days, prefer to start a business from home instead of strutting it out in the daily grind of life. Or they prefer to do so from an online portal rather than setting up a shop and other necessities. And there is an equal number of people who prefer to order their goods from online marketing sites. These days, people also aspire to do more. Online businesses often become a source of second income for some. Or a place to showcase one creativity and get paid for it!
So what about you? Are you planning to do an online business? But then maybe you don’t know how to go ahead because you got low investment capital. Well, worry not! This article will give you some low-investment ideas to launch your very own online business!
Read on to find out more!
The following are 7 ideas to start your business in easy, no inventory, and low investment options:
1. Blogger / Vlogger
If you are good at writing content and have interests or skills in a particular area, try your hand at blogging. Perhaps your expertise lies in gym wear, fashion, makeup, skin care, and hair-care regimes or perhaps in cars, technology, food, travel. Well, you could blog or vlog it all down on your own blog. Vlogging would involve a few videos and also if you wish you could add written content to it. You could make money through advertising space and reviews of products on your platform.
2. Tutoring / Creating Courses
If you have a specialization in any subject, why not prepare courses on the subjects you know? It could be math, languages, social sciences, music or even DIY creative posts. These days, there is a high demand for virtual tutoring as many do not have the time or resources to go for tuition classes. You could start from school level subjects to higher education. It could be on any subject or topic your specialization lies in. Online sites have become a hub for learning. If you got the talent, then prepare courses and offer your services on online tutoring.
3. Design and sell ‘print-on-demand’ t-shirts and accessories
There is ample demand for customized t-shirts. And there is also much demand for merchandise like tote bags, mugs, phone cases, greeting cards, posters, kites etc. You can make these print-on-demand items at a very cheap price and make a profit by starting your online business. If you think you won’t be able to print the pictures, then have a look at the following sites and think twice! Freelance sites like Fiverr, Upwork, Dribble, or 99Designs can help you find designers who could work on various designs as per the need. And if you don’t want to engage in finding designers, you could even use t-shirt mock-up templates for an economic benefit. Here you can print some great designs to get your customized print-on-demand items going at an absolute fractional cost.
4. Write and publish a Book
Get creative! Pen down your thoughts and write a book and get your voice heard. Books can come in various themes – cookbooks, comic books, animation, study books, travelogues etc. Just like you would write a blog, you could do the same with writing books. An online platform such as Blurb is a great place to start with. There are multiple options wherein you could choose your type of writing and go step by step into putting in your knowledge and creativity. It is as easy as that! You could sell your books or journals or any other sort of writing individually or in bulk and also advertise your product for publicity.
5. Drop-shipping store
How about building a drop-shipping store wherein a third-party, stores and sells product on your behalf? Your job would be to make the sales but the third-party will handle all the products. You can maintain the website and when a customer orders any product on the list, the order is placed with the supplier who is also responsible for shipping the products to the customer. You will need to handle and maintain the website. This is one low investment option you would definitely like to think about.
6. Sell a service
How about building up a website that sells services?! Services like tutoring, tailoring, salons, babysitting, etc. need exposure and advertisement. You could build a website which promotes services and even do bookings and manage clientele for these services. You could even couple your service-based business with physical products which could give your income an additional boost-up.
7. Planner and Consultant
You could opt to become a virtual planner or consultant for various needs such as interior decorating, wedding, birthdays, trips, parties, events etc. There are many people who would love to organize parties or go on a long vacation but have no idea how to go about it. Offering services to plan and organize such needs is a great option for a low investment business idea! All you need is to set up a website and get going!
Thus, online businesses with low capital investment are quite possible. All it takes is merging your passion with these low investment ideas! So think no more and get your business started!
Time is priceless and business owners understand the meaning of this phrase better than anybody else does.
The recent entrepreneurial boom resulted in the fast development of virtual assistant business to help business founders with multitasking and allowing them to focus more on strategical growth.
Starting a virtual assistant business is fast, easy, requires no investment and brings lots of benefits.
Why start a virtual assistant business?
Several months ago, I started to join closed groups on Facebook dedicated to business growth strategies and entrepreneurship. Actually, I did that on purpose.
My goal of being a part of Facebook communities was not to promote my business or ask for advice. Though it can also help, I had a different goal.
I wanted to analyze what starting entrepreneurs are interested in, what business niches are most popular among the starters, and what are the difficulties that most business owners should cope with daily.
And you know what?
The virtual assistant business appeared to be one of the most popular among the starters.
It is not surprising because it is easy to start and requires no investment.
But what is more interesting here…
Frequent requests from Facebook groups’ members have shown that virtual assistants are in a high demand now among business owners.
It is simple. When you are growing a business, some tasks take too much time. Therefore, it is easier and CHEAPER to hire a virtual assistant and focus on business development, rather than spend hours doing routine work. And that is the reason why virtual assistant business has started to grow considerably over the last several years.
What are the virtual assistant tasks?
To understand this business more deeply let’s go through the tasks of a virtual assistant:
- Email management – corresponding to client’s emails, following up clients
- Trips, flights, hotels, and appointments booking
- Answering calls
- Online research
- Reports and presentations (PowerPoint reports, graphs, basic presentations)
- Data entry
- Invoice management
- Online customer support (responding to tickets)
- Documents and manuals preparation
- Blog management (WordPress installation, plugins installation, creating tags and online forms, backuping)
- Submitting press releases to directories
- Interviewing clients
- SEO tasks (content optimization, keywords research, competitor analysis, link building, sitemap and newsfeed submission, Google analytics monitoring)
- Social media management (creating a managing social media accounts, creating images for posts, social media campaigns audit, hashtags, and competitors’ activities research, communication with the audience and growing engagement, running contests and giveaways)
- Marketing tasks (commenting on other websites, forums commenting)
- Content writing (press releases, blog articles, advertising texts)
- Video management (video editing, video presentations making, updating YouTube channel content)
- Personal requests (buying gifts, making doctor appointments, time scheduling, etc.)
Before starting a virtual assistant business decide on the services you are going to provide – think what you like the most and identify your strongest skills.
Virtual Assistant vs Online Business Manager: what is the difference?
If you are interested in helping your clients with more strategical tasks, you should think about providing business management services.
Online Business Managers (OBM) tasks can be the following:
- Team management
- Strategy planning
- Task management
- Project management
- Reaching business goals
OBM are focusing on business planning and business growth while virtual assistants perform more specific administrative, marketing and technical tasks.
Both types of services are in high demand now and it is up to you what services to offer.
Be as specific as you can with listing the services your business provides. Focus on 3-5 tasks you would like to help with.
It this case you will be able to identify your Target Audience to promote virtual assistant business.
How to promote a virtual assistant business?
Here is the list of key steps you should follow to promote your virtual assistant business:
1. Create a website
Create an attractive website with the list of services providing by your virtual assistant business. Fortunately, there are tons of ways to create a website without special coding skills, such as WordPress or Wix.
2. Print Business Cards.
Create business cards with your contact information and a website link. Keep your business cards with you every time you go out and share them with people that could be interested in your services. Even if they don’t need your help now they will need it in the future.
Networking is all about WIN-WIN relationships.
The more people you can help the more clients you will get. Communicate more and do not focus just on direct business promotion. Focus on providing help to others.
You’ll be surprised how word-of-mouth can impact your business growth.
4. Facebook groups
Join Facebook groups for entrepreneurs and small business owners and try to offer your services there.
Here is the list of some great Facebook groups you can consider:
5. Twitter and Facebook ads
Social media ads can help a lot in targeting your market. For example, if you target doctors or business coaches just select these areas of interest before posting your ad and your future clients will see your promo.
Create a blog and write articles about different problems solved by virtual assistants to attract more clients. A website with regularly updated content is easier to promote. Besides, you can attract more people via organic search.
7. Participate in conferences/meetings
If you promote online it is awesome, but do not forget about the real meetings. The local market can give you unlimited opportunities for growth since
8. Comment on forums and Q&A websites
Find some niche forums and websites where entrepreneurs are searching for help. Be active in commenting and answering the questions. In this case, you’ll get noticeable quickly and have more chances to get new clients.
9. Introduce on LinkedIn
LinkedIn is a powerful tool for networking and marketing business. Make sure your profile looks professional and represents your skills.
Surely, you can personally contact business owners offering your help, but the most effective way is to ask for an introduction from your professional network.
I am sure that the virtual assistant business will continue to grow. If you would love to contribute to clients’ business growth and learn how entrepreneurs work this type of business if just perfect for you.
Just focus on particular services without trying to cover everything. Do not forget about competitors and provide only high-quality service.
I cannot remember the time when a drop shipping model of business could be so popular among entrepreneurs as it is now. Browsing the internet and making research on the popularity of modern business niches I came across the fact that drop shipping causes great interest among starters. It is not surprising for me though, since I also have a successful experience with running a drop shipping business.
So, let’s dive into details about what is a drop shipping and how to start a drop shipping business today.
What is Drop Shipping?
So, what is drop shipping? Drop Shipping is a retail method when your partner, not you, is keeping the goods in stock. In simple words, it is a model of business when you act as an agent between business and customer. Here is the process of how it works:
- Find a business niche/goods you are interested in;
- Find a product manufacturer and agree with him on collaboration terms
- Sell your partner’s products
- Tell your partner order details and customer information
- The partner sends his product to a customer
- You earn your commission
Quite simple! Agree?
So, even if you are not an e-commerce expert, you have all the chances to get success in a short period of time. And that is the reason why so many entrepreneurs start with a dropshipping business.
What are the benefits of starting a drop shipping business:
- It is safe. You shouldn’t focus on goods in stock and their on-time delivery;
- It is fast to start. You don’t need to have deep knowledge of business, that is why this business model is just perfect for starters.
- It is flexible. If you see that your product demand is decreasing, just change the product.
- It is simple to run. You only need to concentrate on promoting your business.
But there are some tricks that impact on whether your dropshipping business will be successful or not.
Here is the step by step guide that will give you an understanding of how to start a drop shipping business that will allow you to start doing actions today.
1. Find a business niche
What I like the most about drop shipping, you have a variety of choices. You don’t need to select one niche and dive into its deep business and marketing analysis.
All you need to do here is to select the most popular and high-demand goods.
Make sure people search it on the internet:
Go to Ebay and search for the most wanted and most sold items
Go to Amazon and search for top selling items
Go to Google Keyword Planner and check trends and search volume for your business niche.
2. Find suppliers
When you are sure about types of goods to sell it is high time to search for reliable partners.
Actually, it is a key to success in a drop shipping business, because your future customers don’t care whose fault it is that the shipping is too slow or, for example, too expensive.
Also, you should know that not everyone is ready to dropship and it may take time to find a partner.
Start with creating a Google spreadsheet to manage the list of manufacturers and suppliers you find – their website, contact details, date of contacting and status.
Make sure to update the document every time you work with the list.
Where to search for drop shipping suppliers?
There are a lot of supplier directories where you can find a partner for drop shipping business.
Here is the list of the most popular and highly popular directories among the starters:
From my personal experience, you can find good manufacturers with beneficial collaboration terms quite easily if you pitch them correctly.
Remember you are building win-win relationships and you should show a manufacturer the benefits of working with you.
Advice! Phone calls work better. But emails are also fine.
To tell the truth, manufacturers are more likely to work with big companies that guarantee good sales volume in comparison with a starter who doesn’t have the experience, website traffic, and loyal customers.
But it is not so disappointing as it may sound.
A dropshipping business model is so popular among the starting entrepreneurs. And it means that this business can give you a good start in building something BIG.
How to write a drop shipping request email?
First of all, writing an email remembers that you are contacting a person. Try to sound natural and not spammy.
Your email should be brief and to the point. A person reading your email should understand who you are and why you are contacting them.
Also, it is better to make the final sentence a question.
Here is a simple example of a drop shipping request email:
“Hello [managers name],
My name is [Your Name] and I represent the company [Your Company Name]. We are about to launch our new e-commerce website [yourwebsite.com] and we are looking for suppliers to collaborate with on a drop-ship basis.
Our team has developed a marketing strategy based on the target market analysis that will help us to promote effectively and increase sales once we launch.
Could you please tell me how we can apply for an account to collaborate with you?
Once you get a reply, give a prompt response to show your interest in collaboration. In most cases, you’ll be asked to provide information about you by completing simple forms.
3. Create an e-commerce website
Actually, this step should be done together with the previous step. Even if you are still in search for your partners, you can start working on developing a website.
Nowadays there is a number of popular tools allowing you to create a professionally looking website without special knowledge.
I recommend considering the following e-commerce platforms:
But if you want to make your business look professional from the start one simple website is not enough.
You need a BRAND.
Think about your future brand style: how it will look, what your customers and business partners will associate your brand with.
Having your own branding will help to stand out among competitors.
I always start with a competitive analysis before creating a new brand style.
Branding shows that a business is not a one-day-company. It shows how business cares about its style and strives to impress.
4. Promote your website
When you found a partner, launched a website with uploaded items and updated information about your company, it is time to start a promotion campaign.
What are the best marketing strategies for promoting a drop shipping business:
- Social networks. Best for sales and drop-shipping business promotion are Instagram, Pinterest, Facebook.
- Product reviews. Add reviews to your website to make it more trusty for new customers.
- Influencers. Find popular bloggers and influencers to promote your products. This strategy
- Giveaways. Attract more clients by giving away a product and promoting it on Facebook and Instagram.
- Start a blog. Write about your business niche, create product reviews and inform shoppers about new products through your blog. It will help to attract organic traffic and more returning customers.
As you can see the process of starting a drop shipping business is not very complicated. It is easy to start and grow following the steps described above.
And remember, you can achieve everything if you really want it.
Time to take the first step!
Ideas give the start to everything. Though it may seem quite easy to generate cool business ideas, sometimes you just cannot find inspiration for this. Or lack of information prevents you from coming up with a really successful idea for your next startup.
Starting entrepreneurs are very careful about sharing their ideas with anyone. They are afraid that someone will steal it and start executing it right now.
And there is a reason for that.
On the one hand, any idea remains just an idea.
On the other hand, an interesting business idea can become a good start for building a great product.
And no wonder why among frequently asked questions on Quora you can meet the ones about where to find successful business ideas or what are some useful techniques for generating ideas for startups.
Nevertheless, it is not a talent to be able to generate business ideas, but the regular practice that can make you an “ideas-generating” guru.
Let’s dive in more deeply and learn the most effective and creative ways of how to do it:
1. Become inquisitive
Start being interested and involved in what is going on around the world. Find 30 minutes a day to read popular blogs, news portals or watch hot news.
Learn about startups that are launched and start growing.
Becoming aware will not take too much time but can help you to know a lot about different industries and innovations.
2. Focus on problems
Successful business ideas solve real problems.
Learn about the problems people face in daily life. Talk with family and friends about their problems at work, in sport, with clothing, food, etc. Think about your own problems and difficulties. Is everything perfect in your life? Probably there are things you would love to improve or change. Think about it.
Web surfing can be a great way to have fun and get some cool ideas. Visit popular entertaining websites, question and answer platforms, popular forums and learn social media trends and what people are talking about. What are some hot topics of discussions and popular shared posts on social networks? It can be a good source of ideas.
4. Travel more
Travelling is one of the most excited and effective ways to get inspired and generate ideas for business. Visit different countries, meet new people, learn cultures and spend time sightseeing. It is like a breath of fresh air in daily life.
Make traveling be a part of your regular lifestyle. Set a plan, for example, to visit one new city or country every month. You will see how much creativity it will evoke in you.
Check it: Are you ready for business?
5. Build your network
Building a good network will give you an opportunity to switch from working hard to working smart. Connecting with professionals in the sphere of your business niche can bring not only an understanding of the highest customers’ needs but can help you to get tons of smart advice from influencers and top leaders.
According to Keith Ferrazzi, the author of the book “Never Eat Alone”, connecting with the right people is a true art that can help to reach great business goals.
6. Stay relaxed, but focused
When you feel that you need to come up with a good business idea as soon as possible and start putting all your efforts into this process, you can hardly create something really successful.
If you need an idea, you will find it!
Just try to relax, have more rest and sleep well. But always be attentive to what is happening around you.
Try to do the following: Perceive every event happening with you as a sign. Stay focused and write down what is happening – anything interesting or strange that came up to your mind during the day. Practice it for a week or so and then analyze everything you wrote down. Combine different thoughts and ideas and see if it can help you with your future product or service development.
7. Analyze old ideas
Why invent something new if you can use already tested and working ideas.
Analyze more deeply the ideas that have already been implemented. Think about the opportunities to change and improve them.
But remember – you cannot just copy someone’s idea. In this case, it can hardly become successful.
Make research and learn customers’ feedback about the existing product or service. Try to find out what is missing there and how to transform this product into something better.
This approach is greatly described by W. Chan Kim and Renee Mauborgne in the book Blue Ocean Strategy. It teaches how to create unique products and avoid competitiveness.
I really recommend you reading this book if you are thinking about starting a business.
8. Read more books
Continuing to talk about the role of books, I should stress that good books are #1 source for inspiration and getting knowledge.
Reading can show you where to start!
Books can help you to learn many lessons, give new business ideas and understanding how to implement them.
If you are a starting entrepreneur, here is the list of books I would recommend you to take into account:
- “The Lean Startup” by Eric Ries
It is a required book for every entrepreneur, especially if you are going to build a digital product or a service. It describes how to launch successfully in the atmosphere of total uncertainty.
- “Delivering Happiness: A Path to Profits, Passion, and Purpose” by Tony Hsieh
I cannot describe in two words how inspiring this book is. It tells the story of the author’s growth from idea to building a corporation through the concept of happiness. If you haven’t read this book before, do it ASAP.
- Definitely, “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne
You will learn how to generate ideas and make them unique, rather than compete with existing markets.
- ‘The Four’ by Scott Galloway
The book explains why and how such giants as Amazon, Google, Facebook, and Apple became so successful. It shows how experiments can influence the growth of business and how to make customers believe in the product.
- “Will It Fly? How to Know if Your New Business Idea Has Wings…Before You Take the Leap” by Thomas McKnight
If you already have an idea this book will explain to you how to assess the idea before starting its implementation. It is a simple guide to protect yourself from failure in entrepreneurship and check if your idea has all the chances to become successful after its launch.
9. Get new experience
Try something new you never experienced before in your life.
How it can help with ideas?
When a person gets in unusual conditions, new feelings and emotions received evoke creativity.
Switch your mind from everyday routine to something new you always wanted to try.
The new atmosphere will make your mind think about all pluses and minuses, find problems that need to be solved.
10. Focus on making life easier
There is a huge number of cool products that appeared as a result of our attempts to make life easier, cheaper, and more convenient. And this is really a great approach to creating new products.
People love everything that simplifies everyday staff.
What takes most of your time?
What would you like to make easier or faster?
Think about it.
Probably, the answers will help you to create the next big idea. People are searching for conveniences and time optimization. Make use of it. Think about the ways to make life cheaper and easier.
11. Use the Cut-up technique
This is the most well-known technique of generating business ideas and creativity used by William Burroughs. It lies in cutting up words or phrases from one sentence and randomly combines it with other phrases to create a new sentence.
Though this technique was widely used in music and poetry, it can be used as a perfect tool to generate business ideas.
- Write down any business idea and describe what problem it can solve, why it can be useful for people. It can be any idea, even the most stupid one, you’ve just thought about. Do not focus on the idea itself too deeply, generate as many as possible;
- Do the same with all the ideas you have;
- Cut up ideas and their description, and rearrange them.
- See what happened.
The results can be very unexpected and thought-provoking. Also, it is better to practice with your business partner or inside your dream team.
Consider the following creative business ideas:
Develop your creativity and imagination, but focus on real problems you could help to solve – in this case, your business idea will be 100% successful and find its happy customers.
And one more thing:
“The values of ideas lies in the using of them”
Go ahead and good luck!
To be an entrepreneur is a kind of art because you should develop your project with creativity, passion, and love regardless of any difficulties and days of extreme laziness (I am sure, there are such days in your life). So, the only secret to success is a big desire and patience.
Starting any startup is a process of step-by-step actions everyone should follow to see the results. I will describe basic components you should take into account at the very beginning of your wonderful entrepreneurial journey.
Everything starts with a dream. Business starts with an idea. If you have one, it is great! The first step is done. But what if you don’t have it?
Try to think about your own interests or problems you would like to solve. Remember that you should be a number one customer for your business.
For example, you cannot launch a successful project for vegans, if you are not a vegan yourself, or it will take you much more time for research and analysis. Think about things you really enjoy, understand and would like to devote your life to.
I started my company because I love art and design, though I am not a designer myself. I worked at marketing agencies for more than 5 years and managed projects for many huge companies. But I have always wanted to work with starters, creators, and people who are inspired by what they do. So, I decided to create my own company with my dream team and best design services for startups.
Don’t be afraid of this step and try not to avoid it. The analysis is your tool for understanding the market and its needs. You can ask your family and friends if your idea is interesting to them. Googling can also help to learn about competitors, their pluses and minuses to being used in your own startup.
It is high time to develop your idea and implement everything you planned. It is cool if you have a team or at least a partner because at this step any support really matters. But if you are starting alone, ask people to help with steps they are more skilled at. It will help you to save time and avoid mistakes.
Never think that you should go to the market only when your product is perfect. There is a technique called MVP (minimum viable product). It is a product with enough features to see the world and satisfy early users. Do the first version of your product and launch. Such a strategy will help you to minimize cost losses and get customers’ feedback.
When your project is launched to start working with clients asking them about their feedback. This step is one of the most important because only now you can understand if you are on the right way or your project requires considerable changes. Sometimes it happens that you need to transform your initial idea in order to create a cool product.
This step has no endpoint. There is always room for development and place for growth. My key advice is to go in pace with time and customers’ needs even if it requires to transform your project.
And one more thing! Remember, that one day you will be at the place you always wanted to be and keep on working.