When I think about any new business idea the first question I ask myself is what is the problem that this business can actually solve. A fitness business solves a number of problems. It helps people so much. Extra weight, weak bones, heart diseases, problems with blood pressure, etc. – all these can be solved by doing regular fitness. So if you decided to start a fitness business from home do not hesitate and follow the guide developed personally for you.
1. Pick a niche
The riches are in the niches. The fitness industry is quite huge and if you decided to start a successful business focus on finding your niche. For example, YAS Fitness company focuses on the combination of yoga and cycling activities. And such classes became very popular in California.
So, here are some niche ideas you can consider for your fitness business:
strength training – bodybuilding, powerlifting, body circuit training, isometric, etc.
weight loss – cardio workouts, aerobics, dancing, step, running, swimming, etc.
health healing – heart rate control exercises, back pain healing, etc.
stress and anxiety – yoga, meditation
any specific sport types – tennis, football, baseball, basketball, cricket, etc.
Remember that less is more. Do not try to cover several niches because of the fear to have a small market. The more niche your fitness business will be the more chances you have to become the “go-to” brand on the market and find your fans.
2. Identify your target audience
Once you identified your niche it is time to find out who are your clients. Are you targeting men or women? Or both?
The secret lies in narrowing your target audience as much as possible. Why? Because it will help you to make a killer marketing campaign targeting the right people and do not wasting your budget on everyone else who is not likely to buy your service.
Here is the list of clients characteristics you should consider describing the target audience for your business:
- male, female, or both
- interests, hobbies
- problems, needs
- income, professional life
Such a detail description of the target audience means the description of the new markets that will open new opportunities for your fitness business.
I will show you an example of how it can look:
WRONG: Male and Female, the USA, work hard, do not have any sport in life
Solution: sport classes
CORRECT: Female, USA, LA, moms who work at home and have no time to visit the gym, need to cope with regular stresses
Solution: online power yoga classes with a flexible schedule and personal trainer support
Do you feel the difference? Now it’s your turn.
3. Decide on a business model
This step is crucial though it completely depends on your financial opportunities and business goals. The first question you should ask yourself is where you want to see your company in a year or two.
So here are the following types of business structures you can implement in your fitness business:
PHYSICAL (offline or traditional) business model means that you can open a gym or rent a space to run your regular fitness classes locally.
Pluses: your business can build more trust among the first clients because people will have a chance to come and see the real you and the type of service you provide; primary advertising cost is not very high;
Minuses: this model can be too costly from the start as you will need financial investment to book a space for your classes.
For example, 305 Fitness offers cardio dance classes with a DJ and this company has become extremely popular in New York with more centers in Boston, LA, and Washington.
If you have financial support from the start you can consider opening a training center locally to build trust and reputation.
But what if your money is not enough?
Here are the tips on how you can open a gym with almost no money:
Find a local sports club and rent a small space there
Find a local company that already provides similar service and rent a space for your regular classes. This will give an opportunity to show your expertise and attract first loyal clients before you grow.
Find a partner to share a space together
You can also search for entrepreneurs that are about to start their sports business but have similar problems with finances. It is better to partner with someone who is not your competitor. You should have different sports niches. For example, if you run powerlifting classes partner with an entrepreneur who shares yoga practice.
Start with Open Air fitness classes
There are many successful entrepreneurs who have started their business giving classes in the parks during the summer period. you don’t have to pay for space but you have a chance to show your expertise, get first clients and start growing as a business.
Find an investor
If you have an extremely unique idea for your fitness business try to attract investments. Prepare a pitch with a concept and send it to the list of potential investors. It is a great opportunity not only to get financial support but ask for feedback about your idea.
DIGITAL (online) business model is highly popular among starting entrepreneurs because it has no borders and limits in getting clients.
Pluses: no geographical limits, flexibility, easy to start, no investment required, more opportunities for scaling up
Minuses: high competitiveness, need time to build trust, easy to get lost through millions of opportunities online
Allie Van Fossen has started her company The Journey Junkie after she launched an online course that teaches yoga. Now she has thousands of students around the world. So you can do the same.
So which business model is more preferable for you – online or offline?
4. Plan marketing steps
No matter how awesome or unique your fitness business is you need to promote it. Each marketing campaign starts with setting the goals for your business.
Here are the most effective ways of how you can promote your fitness business:
- social media marketing (do not just inform about your business, but create entertaining activities, giveaways, engage with your audience and build a tribe)
- ads (run social media ads targeting your ideal customers and make a special limited time offer)
- collaborate with opinion leaders (find the influencers in your niche and create creative challenges promoting your business, for example, marathons, live streams, etc.)
- find brand ambassadors (you may think that only huge brands can attract ambassadors but it is not so; attract local micro-bloggers and people with active sport position to your brand promotion and pay them a commission from each sale)
- build loyalty (create a program for existing clients to build loyalty – it can be discounts, additional training, free visits for their friends or kids, etc.)
- plan a growth (create a marketing plan for the first few months to support your fitness business after the launch; set goals and sales plan; check the progress and be flexible to the market needs)
5. Be the brand
Building a personal brand is actually one of the most important steps for any business growth. People trust people, not companies. If you want to build trust and create a community that will follow you think about positioning yourself as an expert and main ambassador of your own brand.
- give free advice on your social media
- bring value by posting regular free content
- create an expert blog
- go live on Instagram and Facebook
- take part in local networking events
- become a public speaker
- create a YouTube channel and post regular videos from your classes
- help people
If you think about starting a fitness business from home do not hesitate any longer and do the first step. As you already know – everything is possible if you really want it.