How to Move Your Personal Brand to the Next Level

how to promote your personal brand

Your knowledge has the ability to change somebody’s life. Your experience in any sphere like fitness, food, yoga, business, parenting, etc. can bring lots of benefits to the society. And people are ready to pay for your advice. But to start helping others and get an exposure as an expert you need to tell the world about yourself and your expertness. You need a personal branding strategy.

As you already may know, personal branding is a powerful tool that differentiates people in the same niche. Recently I’ve described in details what is a personal brand, why and how to start building it by defining your expert type and analyzing your niche. You can find all this information in the previous article “Personal Branding Tips: How to Become an Influencer.”

In this article I would like to describe you the most important and effective techniques that have already been used by famous entrepreneurs, and should be used by you if you want to promote your personal brand. Let’s go!


1. Know your strengths

Before you start selecting the best channels for your personal brand promotion, spend some time to understand what you really like in communication with people. It is important to understand your weaknesses, but you should always focus on your strengths!

Read also: Make Money on Instagram: The Most Powerful Secrets from Popular Bloggers

Ask yourself these questions:

Do you like speaking? Or maybe you like visualizing your ideas?

Do you like teaching others? Or maybe you like sharing your personal thoughts on everything?

Hard enough. There are lots of things you never thought about but they are really important in identifying your further personal branding strategy.

I want to share my technique with you.

There is one test that helped me to understand a lot of things about myself. It is SO accurate that you will be shocked! And it is totally free.

How to promote your personal brand online

Here is the link for you to take it.

There is no need to tell everyone about the results of the test. But please just be honest to yourself!

Knowing yourself will help you to select the most effective channels for your personal brand promotion strategy.

2. Select your channels for promotion

personal branding strategy

There are so many social media platforms that you could hardly have time to visit all of them during the day. How can you promote there?

The biggest and most common mistake of starting entrepreneurs is trying to be everywhere at the same time. This is how it usually happens: you make a list of the most popular social networks, create pages there and start posting daily. What happens next? Nothing. No growth and no time. You are tired and desperate. This time-wasting strategy will never bring you results.

So what to do?

Here is the most effective formula that should be used if you really want to skyrocket your online visibility and promote your personal brand:

[Personal brand promotion strategy = a personal website + 1 primary social media + 1 additional social media]

A personal website

You could ask why you need a standalone website if there are so many channels with millions of potential clients who are so active in engaging with content?

You are right, but think about one thing! Social media algorithms are changed so often that you never know where your customers go tomorrow.

Your personal website is your guaranteed online visibility, your only property on the internet and your main weapon on the market!

Building a personal brand means building a reputation. If you want to play this game seriously and with a long-term prospective, you need a website.

Think about famous personal brands like GaryVee, Tony Robbins, Richard Branson. Each of them has successful businesses, each of them is highly popular on a social media. And each of them has a personal website. You also need one!

A primary social media

To define a primary social media channel for your personal brand promotion decide on the following:

Regardless of the channel you selected for your promotion, be it an Instagram, Facebook, or Twitter you should invest maximum efforts and time in growing only this very channel:

  • Be consistent and make a post once 1 day or at least 2 times a week;
  • Create useful content and engage with your audience;
  • Advertise

Additional social media

A secondary social media channel is also important, though it doesn’t need so much of your time investment. Use it for cross-posting of your content, promoting your primary social media channel and boosting traffic to your website.


3. Create expert content

how to promote your personal brand

The main rule of any content is the following: BRING VALUE!

Nobody is interested in what you’ve had for a breakfast this morning or why your dog peed on your new couch.

Create useful content. Please!

Recently I’ve made a post on Instagram with the rules of how expert content should be created. And I learned that this question is really interesting to my audience.

P.S. If you still don’t follow me there – do it! 🙂 I will be more than happy to share my experience and knowledge with you:

Creating any content for your social media follow 80/20 rule:

80% of useful content related to your niche;

20% of self promotion.  

Bring value, be consistent and your audience will find you very soon!

Read also: Why to start a business if you are an introvert

And finally…

Remember, you have the power to provide immeasurable impact to the society by sharing your experience and knowledge. Communicate your message to people and change this world by bringing value through your personal brand! I believe in you.

18 COMMENTS

  1. I feel like writing “useful” content is really pretty new to the blogging world. Back in the early days of the internet, blogs were like online journals! I love that we can share actual information with each other now.

  2. This is such a nice post very interesting and informative. I am sure these are useful to all bloggers and to those who are going to start their blogging career.

  3. This is such great advice, especially about only choosing one primary social media. I think as bloggers we get it in our heads that we need to be everywhere and we definitely spread ourselves too thin…and can burn out quickly. Thank you so much for sharing all these great tips!

  4. Thank you for the personal branding tips. I think they will be helpful as i expand my website. I particularly enjoyed creating expert content. I think that is the main focus of my site and I will have to make sure that I do that for me readers.
    Thanks!

  5. These are great tips and it looks really helpful to those bloggers and also to those starting their own blogs. It is so important to have a personal website, primary and additional social media for your effective brand promotions.

  6. Great tips, here. exactly what i needed. I have been struggling with this. I find i can come up with the copy content but not the acuta quality pictures. I have pinned for reference

  7. This is a great article. I’m just getting my instagram a coconut set up for my blog and these are all helpful tips.

  8. These are some really great tips for promotion strategies. You definitely have to have some confidence in yourself and know your strengths.

LEAVE A REPLY

Please enter your comment!
Please enter your name here