Social media strategy is a plan which outlines the social media goals and measures the performance with specific, meaningful measurements. One should not complicate the strategy. We have to implement specific plans with meaningful measurable; this will help lead to...
Social media algorithm updates are a true pain for marketers from all over the world. They should thoroughly follow each official announcement not to miss important changes that need to be implemented in business marketing strategies. Many of us try to guess how the...
Content marketing competitive analysis is vital for boosting the efficiency of your marketing strategy. But what does such competitive analysis entail? Let’s take a closer look at its definition. Basically, competitive analysis is the process of specifying and...
The pandemic has changed the marketing strategies for many businesses. Most businesses have switched from traditional marketing methods to digital marketing approaches to stay afloat. The increase in online data consumption has made it crucial for local businesses to...
Marketing best practices for small businesses continually change, but changes will be more significant than usual in 2022, primarily because of: Advances in technology that support personalization Changes from Google that put more emphasis on user experience (UX)...
To ensure the effectiveness of an ad, marketers check different business metrics, including the click-through rate or CTR. CTR is a good indicator of how well a pay-per-click ad brings traffic to a brand’s landing pages. Generally, a high click-through rate indicates...
Have you recently started a business? Or are you looking to grow the reach of your business? If your answer is a resounding yes, then you’ve come to the right place. Did you know that over 34% of people all over the world use email? That’s nearly 2.5...
Are you trying to get more traffic to your blog but nothing works for you? Writing a good article is only the first step before a tough website promotion. If you want to drive traffic to your blog you need to have a strong marketing strategy. You can’t just wait...
