By May 2024, TikTok had reached 3 billion downloads around the world. Statista report for 2024 says that over 121 million users live in the United States. Although the biggest group of TikTok users are teenagers and young adults aged 16-24, it is not just a fad for Generation Z. TikTok is one of the fastest-growing socializing platforms globally and a haven for advertising all kinds of businesses. One of the fascinating features of using TikTok is that your audience should be below thirty years. For any successful TikTok engagement, you must have followers. So, what are the most popular TikTok trends right now? If you desperately need more views and followers in less time, read the article, and commit to the following TikTok growth marketing strategies.

TikTok audience by countries

TikTok statistics
Statista

According to Statista report, in 2024 Indonesia has the largest TikTok audience, with nearly 127.5 million users engaging with the platform. The United States followed closely with approximately 121.5 million users.

Brazil ranked third, with around 101.8 million users actively watching short videos on TikTok.

In 2023, TikTok reached a staggering 1.9 billion users worldwide, marking a 40% increase from 2021. Just imagine that this social media was launched in 2017 as the global counterpart to China’s Douyin. It really took off in 2020, hitting a record of about 313.5 million downloads in just the first quarter of that year.

TikTok trends are changing but the potential of this social media is constantly growing. So, take the chance to build something big!

Top TikTok Trends 2024

TikTok trends

There are few topics that make TikTok videos trends, the top being humor.

  • Funny videos get more shares,
  • People watch them more than once,

These two factors are important to the TikTok feed-ranking algorithm. Let’s go through some other TikTok trends of the year.

The top three TikTok trends 2024 are:

TikTok trend 1: Creativity

In 2024, the TikTok community demonstrates a transformative mindset powered by curiosity, imagination, vulnerability, and courage. This shift encourages brands and creators to take strategic risks and be open about their quirks and unique insights. Leaning into the unknown and embracing the uncomfortable can lead to unimaginable results. The brands that dare to innovate will thrive.

An example of a brand’s creativity is the challenge by Vogue that exploded TikTok through the collaboration with dancers.

TikTok trend 2: Curiosity

TikTok is where every curiosity and interest finds its peak. Users come to the platform not just for answers but for diverse perspectives and to explore new interests they didn’t even know they had. This trend highlights the importance of creating content that aligns with the varied curiosities of your audience. By tapping into the communities they are already a part of, you can spark action and engagement during their discovery journey.

Stat Highlight: Users are 1.8 times more likely to agree that TikTok introduces them to new topics they didn’t even know they liked.

You can start following popular hashtags to create content related rising trends. Below are the latest popular TikTok hashtags:

TikTok Hashtag# of posts# of views
#taylorswift50K Posts292M Views
#erastour32K Posts184M Views
#sidemen22K Posts356M Views
#inside18K Posts275M Views
#edinburgh14K Posts64M Views
#parklife6K Posts47M Views

TikTok trend 3: Tell the story

TikTok is revolutionizing traditional storytelling with diverse voices, collaborative formats, and subject matters. The content on TikTok is designed to be reinterpreted and built upon, encouraging community participation in shaping your brand’s identity and narrative. This trend underscores the power of intriguing narrative structures that guide viewers beyond the first few seconds and keep them engaged longer.

Stat Highlight: Ads designed to make users curious keep them watching 1.4 times longer.

TikTok trend 4: Build trust

On TikTok, brands and influencers should build trust and loyalty through open communication and collaboration. Each campaign and piece of content is a chance to share, listen, and learn from your audience, strengthening your brand’s values and loyalty both on and off the platform. Leveraging creators as shortcuts to your audience can significantly enhance trust and loyalty.

Stat Highlight: After seeing an ad on TikTok, viewers trust the brand 41% more and are 31% more likely to be loyal to the brand.

TikTok trend 5: Show behind the scenes

Giving people an idea of the faces behind big brands helps in making a connection with the brand. Giving viewers details regarding the process of creating their favorite brands or even a preview of a day in the life of a social media influencer for the brand helps create a connection between the viewers and the brand. This type of content also performs well on such platforms as Instagram.

TikTok trend 6: Consider TikTok trending songs

trending TikTok songs

How to find TikTok trending music

Here’s a step-by-step guide to discovering the latest TikTok trending tracks:

1. Explore TikTok’s Sounds Library

  • Open TikTok App: Launch the app and tap the ‘+’ button to start creating a new video.
  • Add Sound: Tap on ‘Add Sound’ at the top of the screen. Here, you’ll find a library of popular sounds and songs that are currently trending.
  • Explore Categories: TikTok categorizes music into different sections like “Trending,” “For You,” and various genres. Browse these sections to find trending tracks.

2. Check the Discover Page

  • Go to Discover: Tap the magnifying glass icon at the bottom of the screen to go to the Discover page.
  • Trending Hashtags and Challenges: Look at trending hashtags and challenges. Popular challenges often feature trending music. Clicking on a hashtag will show you the videos using that particular sound.

3. Use the “Sounds” Search Feature

  • Search Sounds: On the Discover page, type “trending music” or specific genres into the search bar. You can also search for specific song names or artists to see if they are currently trending.

4. Follow Popular Creators

  • Identify Influencers: Follow popular TikTok creators who frequently set trends. Watching their videos can give you insights into the latest trending music.
  • Sound Pages: When you find a video with a sound you like, tap on the sound to go to its page. Here, you can see how many people have used the sound and explore other videos that feature it.

5. Use Third-Party Tools

TikTok music
  • Music Streaming Services: Platforms like Spotify and Apple Music often have playlists dedicated to trending TikTok songs.
  • TikTok Trend Websites: Websites like TokBoard and Chartmetric track trending TikTok sounds and songs, offering a comprehensive view of what’s popular.

6. Engage with the Community

  • Join TikTok Groups: Participate in TikTok-related groups on social media platforms like Facebook, Reddit, or Discord. These communities often share trending music and tips on what’s hot.
  • Feedback from Followers: Ask your followers directly about their favorite trending songs or what music they’d like to hear in your videos.

TikTok Growth Marketing: How To Get More Views and Followers

  • Use hashtags

TikTok users rely on hashtags to catalog their videos and search for clips by subject. When users click on the “Discover” feature at the bottom of the screen, it lists videos sorted by trending hashtags. For instance, if one of the trending hashtags is #dancechallenge, include that on your videos. However, do not overdo it by using so many (for instance 21) hashtags, as it will take away the effects of your video. 

  • Follow Current TikTok Trends

Keep an eye out for trending TikTok hashtags. You can ride on the trend by creating and sharing videos that relate to the trend and therefore, have the possibility of getting more attention. However, ensure that your video is not similar to everyone else’s by being unique and creating your version of the trending video type. Funny TikTok challenges are extremely popular and can make you famous overnight!

If you repeat the 20 best TikTok challenges you can get up to 50K followers in a month!

  • Incorporate TikTok Influencers in Your Campaign

It pays for many businesses to build productive working relationships with the people who influence their potential customers. TikTok has spawned a new generation of influencers, too; a group of people who have far more clout with today’s teens and those in their twenties than conventional celebrities who are associated with movies or television. They are the kind of people that you would want to be on the same side with when you get into TikTok marketing activities.

  • Comment regularly and encourage comments on your posts

The platform supports those who stay frequently engaged just like most of the other social networks. Comments are an excellent way to achieve this. Ideally, as a marketer, you will build up conversations with your potential customers. Since comments are ranked on TikTok based on the number of likes that they receive, it is important to be well-reasoned in your comments to make them meaningful. Be creative and avoid making bland “nice video” type comments. Similarly, spare some time to go through other people’s videos and make constructive comments on them.

  • Post regularly

The TikTok platform requires frequent posting for one to be rewarded. The more video posts that you make on your account, the higher the likelihood of getting more followers. A high frequency of posting increases the chances of people finding your account in deciding to follow you so that they can continue accessing more content.

  • Use TikTok Effects in Your Posts

There are millions of videos shared on TikTok and you need to do something different to stand out from the crowd. Tik-Tok provides access to a range of effects that can help you with customizing your videos and making them look unique. They are found under the effects timer categorized into various categories for ease of choosing.

  • Use TikTok Ads

TikTok now has a formal advertising system making it easy to advertise on the platform.

They offer three types of TikTok ads:

  1. In-feed native ads (they are skippable ads, and you can use them in multiple ways).
  2. Hashtag challenge ads (a user is served a banner ad daily user to a page which instructs them on the rules of the challenge). It can be used for targeting specific categories of consumers.
  3. Brand takeover ads use a mix of multimedia that has links to a landing page or a challenge. 
  • Set Your Own Hashtag Challenge

Hashtag challenges are highly popular on TikTok. They provide a business with an effective avenue for increasing engagement and brand awareness. They involve setting up a challenge that users can try and share videos of themselves while attempting to do the challenge that you have set up. And you have a chance to create your own TikTok trend! The success of a good hashtag challenge is in encouraging social media users to have conversations about your products both offline and on an array of other social media platforms.

Even well-established brands like McDonald’s, have used hashtag challenges to promote their businesses – in their #bigmactiktok challenge, fans had to select a preferred Big Mac chant genre and then record themselves dancing to a Big Mac chant video.

  • Pay attention to the ‘For You’ page

The ‘For You page’ includes many recommendations from how various users communicate with some of the other TikTok videos. One should look at the ‘For You page’ as a guide that already has a mixture of viral content and what the site feels will be interesting to you thanks to your previous app activity. One of the difficulties is having two ‘For You pages’ that look the same, so that means there’s a chance for every brand out there to entertain the right audience. One of the exciting facts is that the most famous TikTok never wins thousands to millions of followers overnight, just like that, or out of luck. Having more and more TikTok followers takes commitment, and one has to do more to get many fans in the shortest time.

How To Get Free Followers On TikTok

How to get TikTok followers

For many brands using social media, it is clear that attracting more and more fans comes with a lucrative opportunity to get better clicks or sales opportunities on your website. On the contrary, TikTok’s primary objective is to create a vast brand affinity and to provide a room where all your followers can easily enjoy what you have to offer as content. With TikTok, we have limited chances to push traffic to our website, as there are currently no clickable links to the video captions. Promoting business on TikTok is a trend. Simultaneously, unique users can now connect to their TikTok bio, but there is a strong probability that all this will start shortly. 

  • Identify Your Target Audience

The most crucial step involved in getting more followers in TikTok starts with identifying your target audience. If more TikTok users view your videos, you can get more followers. One of the best ways to gain more followers involves zooming in on a clear and narrow audience because one cannot engage with everyone. Although TikTok is different from other sites, keep in mind that it is essential to understand the people who are to view the videos. You can find out if one is a newbie by asking his or her fans on other social networking platforms. 

  • Be unique

Original content provides a strong selling point for TikTok. You should ensure that new TikTok videos attract many followers. Exploring the content one wants to share on the platform, such as dressing and performing mode, is significant in acquiring many followers on TikTok. Developing a trend or a challenge also forms one of the ways of gaining more followers on Instagram. 

Frequent posting of content is regarded as one of the underlying success factors on the social media platform. Posting more videos on a Tik-Tok account increases the chances of getting more followers at a higher rate. A high frequency of posting increases the chances of people finding your account in deciding to follow you so that they can continue accessing more content. TikTok offers a wide range of effects to help with this, unfortunately, if an extended duration passes by without one posting or sharing any content, people will not follow one’s TikTok account, and as a result, one will lose many followers. If one has any problems posting videos, feel free to get help or assistance online.

  • Share Your Videos on Other Platforms

Capitalizing on User Created Content (UGC) to help one get more followers is essential as many users want to see their content. Reposing on other social media accounts and increasing one’s audience. TikTok makes it easy to reset and import content from other social media platforms. One can see the TikTok logo and the content handle belonging to the creator immediately when they download each video; there will be no credit issues.

FAQs about TikTok

1. How to shop on Tik Tok shop?

Shopping on TikTok Shop is easy and engaging.

  • Open the TikTok app and navigate to the “Shop” tab.
  • Browse through products and categories. You can also discover items directly from your favorite creators’ videos.
  • When you find something you like, simply tap on the product to see details and customer reviews.
  • Add items to your cart and proceed to checkout.

TikTok shop offers secure payment options, like PayPal, credit card, or credits.

2. What does pfp mean in TikTok?

On TikTok, “PFP” stands for “Profile Picture.” It refers to the image users choose to represent themselves on their profile. This picture is displayed next to their username on their profile page, in comments, and alongside their videos in the feed. A user’s PFP is often an essential part of online identity and can be a photo, graphic, or any image they feel represents them best.

Conclusion

Some people find the tingling feeling you get down your spine when you hear a certain sound super

One of the fascinating features of TikTok is that its primary objective is not to promote sales elements but to promote brand recognition and engagement. To be on the TikTok trend, you need to keep an eye on memes, pay attention to the newest TikTok trending videos, use a data-driven approach, and make users feel like they are watching a TV show. Despite the marketing methods highlighted in the case, it is essential to note the significance of influencer marketing to gain more followers on TikTok. However, one important thing to note is that acquiring followers is not something that happens fast but requires time. 

Tetiana

Tetiana is a business coach and owner of IStartHub, a business media for ambitious female entrepreneurs and small business owners.