Are you struggling with generating new leads? Don’t worry, you are not alone! Lead generation is one of the biggest challenges that businesses face. Wondering, why? Well, there are many reasons, but constantly increasing competition is a major reason behind this...
Content marketing competitive analysis is vital for boosting the efficiency of your marketing strategy. But what does such competitive analysis entail? Let’s take a closer look at its definition. Basically, competitive analysis is the process of specifying and...
The pandemic has changed the marketing strategies for many businesses. Most businesses have switched from traditional marketing methods to digital marketing approaches to stay afloat. The increase in online data consumption has made it crucial for local businesses to...
Marketing best practices for small businesses continually change, but changes will be more significant than usual in 2022, primarily because of: Advances in technology that support personalization Changes from Google that put more emphasis on user experience (UX)...
To ensure the effectiveness of an ad, marketers check different business metrics, including the click-through rate or CTR. CTR is a good indicator of how well a pay-per-click ad brings traffic to a brand’s landing pages. Generally, a high click-through rate indicates...
In the era of technology and the digital world, it is becoming easier for customers to communicate with chatbots. All thanks to artificial intelligence and natural language processing. Now anyone can create an AI-enabled chatbot and use it for their business benefits...
Have you recently started a business? Or are you looking to grow the reach of your business? If your answer is a resounding yes, then you’ve come to the right place. Did you know that over 34% of people all over the world use email? That’s nearly 2.5...
Instagram advertisement is a great method of investing in uploading sponsored content on Instagram to reach a vast targeted audience. Though there are multiple reasons an individual or business might think to advertise, it is primarily used to develop brand exposure,...
