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4 Simple Steps To Sell Products Through Social Media For Beginners

4 Simple Steps To Sell Products Through Social Media For Beginners

by Sachin Agrawal | Mar 19, 2022 | Marketing

Are you struggling with generating new leads? Don’t worry, you are not alone! Lead generation is one of the biggest challenges that businesses face. Wondering, why? Well, there are many reasons, but constantly increasing competition is a major reason behind this...
How to Do a Content Marketing Competitive Analysis

How to Do a Content Marketing Competitive Analysis

by Max Mitchell | Mar 5, 2022 | Marketing

Content marketing competitive analysis is vital for boosting the efficiency of your marketing strategy. But what does such competitive analysis entail? Let’s take a closer look at its definition. Basically, competitive analysis is the process of specifying and...
7 Effective Tips to Grow Your Local Business with Digital Marketing

7 Effective Tips to Grow Your Local Business with Digital Marketing

by Guest Author | Feb 21, 2022 | Marketing

The pandemic has changed the marketing strategies for many businesses. Most businesses have switched from traditional marketing methods to digital marketing approaches to stay afloat. The increase in online data consumption has made it crucial for local businesses to...
How Small Businesses Are Changing Their Marketing Strategies for 2022

How Small Businesses Are Changing Their Marketing Strategies for 2022

by Brad Shorr | Nov 3, 2021 | Marketing

Marketing best practices for small businesses continually change, but changes will be more significant than usual in 2022, primarily because of: Advances in technology that support personalization  Changes from Google that put more emphasis on user experience (UX)...
Click-Through Rate: What It Means for Effective PPC Ads

Click-Through Rate: What It Means for Effective PPC Ads

by Melissa Harmon | Oct 29, 2021 | Marketing

To ensure the effectiveness of an ad, marketers check different business metrics, including the click-through rate or CTR. CTR is a good indicator of how well a pay-per-click ad brings traffic to a brand’s landing pages. Generally, a high click-through rate indicates...
7 Reasons Why Chatbots Need To Be A Part Of Social Media Marketing Strategy

7 Reasons Why Chatbots Need To Be A Part Of Social Media Marketing Strategy

by Ravi Sharma | Aug 22, 2021 | Marketing

In the era of technology and the digital world, it is becoming easier for customers to communicate with chatbots. All thanks to artificial intelligence and natural language processing. Now anyone can create an AI-enabled chatbot and use it for their business benefits...
6 Reasons Why Email Marketing Is Still A Powerful Business Tool

6 Reasons Why Email Marketing Is Still A Powerful Business Tool

by Alexandra Whitt | Aug 10, 2021 | Marketing

Have you recently started a business? Or are you looking to grow the reach of your business? If your answer is a resounding yes, then you’ve come to the right place. Did you know that over 34% of people all over the world use email? That’s nearly 2.5...
Getting Started With Instagram Advertising – An Impressive Guide (With Steps)

Getting Started With Instagram Advertising – An Impressive Guide (With Steps)

by Mary Kyle | May 27, 2021 | Marketing

Instagram advertisement is a great method of investing in uploading sponsored content on Instagram to reach a vast targeted audience. Though there are multiple reasons an individual or business might think to advertise, it is primarily used to develop brand exposure,...
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