Starting your brand is always a fabulous journey. It doesn’t matter whether you’re going to start a clothing brand or a cosmetics line. What is more important is your intention to create value for people and your personal life as a business owner. Starting a lip gloss business can be fast and easy, as you don’t need an investor or some special knowledge. The only thing you need is to figure out the steps to start with. So this article is created for those who have a dream to start a lip gloss business online. I’d like to share with you the most detailed guide on how to become a lipgloss business owner and how to make lip gloss to sell investing under $100. Are you ready?

How to start a lip gloss business: а step by step guide

1. Industry trends: why starting a lip gloss business

2. Decide on a Lip Gloss business model

3. How to make a lip gloss at home

4. How to brand your lip gloss business

5. How to promote your lip gloss business online

Why starting a lipgloss business

Recent trends have shown that the beauty industry is being highly extended. The lipstick market is forecast to value about $10 billion by 2024. Women will continue to use more beauty products that will cause demand growth over the next few years. This fact is connected with the female entrepreneurship boom. So if you are about to start a lip gloss business you have all chances to grow fast. 

About lip gloss business trends  

Over the last few years, the beauty industry has experienced some changes and has been developed under the influence of modern eco-friendly trends. Organic lip glosses that are not tested on animals attract more attention and will take leading positions on the market.

Talking about the target audience of a lip gloss business it is important to stress that young women are more about using lip glosses than the older generation. Natural and transparent colors will be more preferred than dark and bright ones.

Lip Gloss Business model

When you start any business the very first step is to define your business model. In simple words, you just need to decide what you like doing the most and what lip gloss line business plan you will have. 

  1. You want to dive into the technology of product development and create something unique on the market.
  2. On the other side, you may be more interested in marketing and sales and work with a brand that already has a name and reputation.

So, starting your lipgloss business answer the following questions:

Do you want to develop your unique product?


Do you want to take a ready-made model of a lipgloss business and become a distributor?

Become a lip gloss distributor

Being a lip gloss reseller means being focused on marketing and sales strategies. In most cases, you don’t need any investment to start making money with this business model but for the case when you plan to open a local cosmetics shop.   

So, if you want to find lip gloss brands to resell the products here is the list of the most popular companies with a built reputation you can apply to right now:

  • Black Up

apply here >>

  • Avon

apply here >>

  • Mary Kay

apply here >>

  • Oriflame

apply here >>

  • Attitude ™  by Amway

apply here >>

  • Natura

apply here >>

  • Merle Norman 

apply here >> 

  • Mia Cosmetics 

apply here >>

How to make a lip gloss for business 

how to make a lip gloss at home

Making a lip gloss by yourself can be your competitive advantage because it is you to decide which colors to use, whether your lip gloss has glitter or sparkle.  

When you have money to invest in your lipgloss business you can hire a cosmetic chemist who will develop a unique formula for your future product. 

But what if your budget is under $100? Not a problem. 

Here are ingredients you need to make a lip gloss at home: 

  1. Coconut oil – 2 tablespoons
  2. Cocoa butter – 3 tablespoons
  3. Beeswax – 1 tablespoon (melt it using microwave)
  4. Vitamin E pills – 3 capsules
  5. Pigment powder or eyeshadow (you can play with it depending on how deep the color should be)
  6. Glitter for sparkle (optional) 
  7. Lip gloss tubes

When you have all the necessary lip gloss ingredients for business just follow the steps below:

Step 1. Carefully mix all the ingredients

Step 2. Transfer your lip gloss into containers

Step 3. Let your lip gloss cool for at least 30 minutes


As you can see all the components of the lip gloss are easy to find, probably some of them you already have at home.

If you don’t have the ingredients at home you can easily order them online. Here is the list of the most popular websites to order ingredients for your lip gloss business:

Once you’ve created a lip gloss product it is time to move to its branding.

How to brand your lip gloss business 

One of the easiest ways to brand your lip gloss business is to order lip gloss labels with your logo. 

So, to brand your lipgloss business online do the following steps:

1. Create a business name

This step is highly important since your business name is what people should remember, share, and talk about. Surely, a brand name is not the most important element, much depends on the product quality and marketing strategy. 

Anyway, make sure your lip gloss business name is related to your brand, easy to pronounce and remember.

If you are not sure how to name your lip gloss business here is the list of the websites you can use to generate a business name online:

Select at least three lip gloss business names you like the most and share the list with your friends asking for their feedback. It will help you to understand how people would like it and choose the best variant. 

2. Create a logo

how to brand you lip gloss business

If you have design skills creating a logo won’t be a problem.

If you are not a designer you still have two options on how to brand your lip gloss business:

  • Order a logo using freelance websites, such as Fiverr or Upwork

  • Use online logo generating services

Best DIY logo makers for a lip gloss business: 

3. Create lip gloss labels for your brand

lip gloss labels


Once you have a new logo the next step is to order your brand labels. 

Depending on the size of your lip gloss tubes you need to order brand labels in a proper size. 

To get lip gloss labels I would recommend using the 3rd party services locally or order such labels on (it will cost about $18). 

How to promote a lip gloss business online

how to promote lip gloss business  

Once you‘ve made your own branded product it is high time to move to its promotion. I’ve conducted research and highlighted 5 best channels that should be used in your sales strategy.


One of the most effective ways to promote a lipgloss business in 2020-2021 remains through social media. Instagram is the best platform to show up and demonstrate the beauty and quality of your lip gloss brand. 


There is a huge number of successful beauty bloggers on YouTube attracting millions of users by product reviews. For example, one of the most popular lip gloss video reviews by Ava Jules has almost 1.7 million views.

So, create videos promoting your product, showing lip gloss color palette or makeup tutorials with a lip gloss.  

Personal blog

Start a blog and publish reviews of your product there. You can create some categories dedicated to your business, such as 

  • Reviews
  • Process
  • Client Service 
  • Special offers 
  • Clients’ love 


One of the easiest ways to start selling lip glosses is through marketplaces. Create an account on Etsy or Amazon and sell them online. 

Your sales will depend on the product rating. The more positive reviews you get the higher positions your products have in the marketplace catalog. 


Dropshipping is another way to sell lip gloss online. How does dropshipping work?

  1. You offer a commission rate for your partners who sell your products
  2. Your partners promote your products and make sales 
  3. Your partners provide information about the customers who buy
  4. You deliver the product to the customers and pay the commission to your partners

For people who partner with you, it is a great opportunity to make money without a product

For you, it is another powerful sales channel that will help you to move your brand to the next level. 

Sum up

Starting a lip gloss brand with almost no money is not a myth but a reality. It is the case when your success will depend on your efforts and desire to bring something new to the market. 

If you decide to be a lip gloss reseller focus on the creativity of your marketing. Think out-of-box and present the product differently. Be flexible and care about customer service. 

If you want to make lip glosses at home – do it! Just remember to create a natural and eco-friendly product that is not only beautiful but healthy, and people will love it.

Tatyana Artemova

Tatyana Artemova is an entrepreneur, blogger, and motivator. She is a founder of IStartHub, an online magazine for ambitious entrepreneurs and small business owners.