To ensure the effectiveness of an ad, marketers check different business metrics, including the click-through rate or CTR. CTR is a good indicator of how well a pay-per-click ad brings traffic to a brand’s landing pages. Generally, a high click-through rate indicates...
As a marketer, you know the importance of adding relevant and quality pictures to your website, blog posts, and social media updates. Pictures, illustrations, and other visuals help make your content more appealing. However, when uploading the pictures, it is...
A brand new website or an existing website that has no SEO strategy is going to struggle to compete against its more established competitors. SEO (search engine optimization) is all about giving search engines clues that your website is relevant to its users. If your...
Digital marketing has become an important part of global business today. In this unprecedented time when the world is witnessing Covid-19 lockdown, people have no choice other than to look for products and services on the internet. Thus it has increased the use of the...
The world isn’t the same as it used to be before last year. The pandemic accelerated the shift to digital solutions and online commerce. Users increase the time they spend online, explore new platforms, and spend more money there. We can shop using different elements...
In the era of technology and the digital world, it is becoming easier for customers to communicate with chatbots. All thanks to artificial intelligence and natural language processing. Now anyone can create an AI-enabled chatbot and use it for their business benefits...
Have you recently started a business? Or are you looking to grow the reach of your business? If your answer is a resounding yes, then you’ve come to the right place. Did you know that over 34% of people all over the world use email? That’s nearly 2.5...
Instagram advertisement is a great method of investing in uploading sponsored content on Instagram to reach a vast targeted audience. Though there are multiple reasons an individual or business might think to advertise, it is primarily used to develop brand exposure,...
By May 2020, TikTok had accrued an estimated 800 million active users around the world. Projections for 2021 say that 45.4 million of these consumers are living in the United States. Although the biggest group of TikTok users are teenagers and young adults aged 16-24,...
Launching your own business is an incredible and powerful experience. Not only can you make money, but you have the opportunity to learn a lot of valuable lessons. Among these lessons is the reality that it’s okay to ask for help. I’ve started many businesses – some...
