We can all agree that Facebook is the world’s king of social media, being the most used social media platform with close to 3 billion monthly active users. However, to grow your business on Facebook, you must understand how the Facebook algorithm works. With such a...
Social media strategy is a plan which outlines the social media goals and measures the performance with specific, meaningful measurements. One should not complicate the strategy. We have to implement specific plans with meaningful measurable; this will help lead to...
Are you struggling with generating new leads? Don’t worry, you are not alone! Lead generation is one of the biggest challenges that businesses face. Wondering, why? Well, there are many reasons, but constantly increasing competition is a major reason behind this...
Launching a channel or blog on popular social media platforms is easy, even for beginners. All you need to do is sign up, configure your settings, and you are ready to start sharing content. However, for the posted material to look appealing to the audience and stand...
There is no doubt that LinkedIn is a gold mine for marketers and job seekers. According to research by LinkedIn, the platform has about 40 million decision-makers, while 61 million are senior-level executives. Although the opportunities are endless, getting an answer...
To ensure the effectiveness of an ad, marketers check different business metrics, including the click-through rate or CTR. CTR is a good indicator of how well a pay-per-click ad brings traffic to a brand’s landing pages. Generally, a high click-through rate indicates...
The world isn’t the same as it used to be before last year. The pandemic accelerated the shift to digital solutions and online commerce. Users increase the time they spend online, explore new platforms, and spend more money there. We can shop using different elements...
In the era of technology and the digital world, it is becoming easier for customers to communicate with chatbots. All thanks to artificial intelligence and natural language processing. Now anyone can create an AI-enabled chatbot and use it for their business benefits...
